LMWS Asia | LMWS.asia - Malaysia | Indonesia

The fake information epidemic and how it will hurt local search in 2017

[ad_1] Fake news and its influence on the election dominated headlines for weeks as fabricated news reports went viral and the election results shocked the nation. But fake news is just one tentacle of a troubling and growing trend of…

LMWS Asia

January 3, 2017

Mobile Marketing

Adtech Funding in Decline Amidst Facebook and Google Dominance

[ad_1] Funding in adtech startups has dropped 33 per cent in the past year, from $3.2bn (£2.6bn) to an estimated $2.2bn as Facebook and Google assert their dominance over the ad sector. According to a Financial Times (FT) report, from…

LMWS Asia

January 3, 2017

Mobile Marketing

2017: The Industry Predicts

[ad_1] 2016: The Year in 36 Posts As another year draws to a close, we’ve been sifting through the archives to bring you our top three stories from each month in 2016, starting, logically enough, with January…. This article passed…

LMWS Asia

January 2, 2017

Marketing Strategy

How Hatchimals became this year’s toy craze | Analysis

[ad_1] Hatchimals are this season’s must-have toy, and the comms team behind it says its success all comes down to its mysterious launch. Zeno Group has been PR AOR for Spin Master, the company behind Hatchimals, for two years. The…

LMWS Asia

January 2, 2017

Search Engine Optimisation

New Year’s Day 2017 Google doodle features balloon drop to mark 1st day of the year

[ad_1] Google is welcoming in 2017 by letting loose its celebratory balloon drop from yesterday’s doodle. The New Year’s Day 2017 doodle is a follow up to the New Year’s Eve doodle Google posted yesterday – an image of balloons…

LMWS Asia

January 1, 2017

Mobile Marketing

2016: The Year in 36 Posts

[ad_1] As another year draws to a close, we’ve been sifting through the archives to bring you our top three stories from each month in 2016, starting, logically enough, with January. Not all of these would qualify, in everyone’s eyes,…

LMWS Asia

December 31, 2016

Search Engine Optimisation

Don’t just appeal to a local searcher’s wants or needs, focus on the journey

[ad_1] Millennial travelers have been yearning for genuine, local experiences that deliver a special and unique taste of authenticity. They don’t want to merely cross an experience, city or place off a bucket list. These travelers and searchers would like…

LMWS Asia

December 30, 2016

Mobile Marketing

2017 Predictions: Euclid Analytics – Mobile Marketing

[ad_1] Euclid Analytics CEO Brent Franson provides top three retail trends he expects to see in 2017. In 2016, we saw retailers begin to adapt to a changing retail landscape. Various brick-and-mortar retailers filed for bankruptcy while conversely, online retailers expanded into…

LMWS Asia

December 30, 2016

Marketing Strategy

Let’s stay human in 2017 | Analysis

[ad_1] What the US election certainly proved was that even when we have the most sophisticated algorithms analyzing genuinely robust data points – that it comes down to whether you are putting the right question, to the right person. Now…

LMWS Asia

December 30, 2016

Mobile Marketing

2017 Predictions: Sizmek – Mobile Marketing

[ad_1] Alex Rahaman, VP of programmatic for StrikeAd at Sizmek, shares his predictions for the next year in mobile advertising Have you ever waited so long for an opportunity that when it arrives, you’re too stunned to seize it? Then…

LMWS Asia

December 29, 2016

Mobile Marketing

2017 Predictions: Juniper Research – Mobile Marketing

[ad_1] Juniper Research‘s Windsor Holden and Lauren Foye share their top three predictions for tech trends in the year ahead. Advent of PSD2 heralds banking disruptionThe implementation of PSD2 (Directive on Payment Services) effectively reduces the barrier of entry to…

LMWS Asia

December 28, 2016

Mobile Marketing

2017 Predictions: Sublime Skinz – Mobile Marketing

[ad_1] Lisa Menaldo, managing director UK at Sublime Skinz, shares her vision for the transformation of mobile advertising in 2016. For advertisers, 2016 has been a challenging year. as the realisation sets in that they need be more innovative than ever…

LMWS Asia

December 27, 2016