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LMWS Asia

This author has written 2019 articles

2017 Predictions: Shareability – Mobile Marketing
Mobile Marketing

2017 Predictions: Shareability – Mobile Marketing

[ad_1] Erick Brownstein, partner and chief strategy officer at Shareability, shares his top predictions for the coming year Today, we reach into our pockets and find devices with hardware and software that have finally achieved ‘full mobile video’. Users are…

LMWS Asia
December 26, 2016
Closed for Christmas – Mobile Marketing
Mobile Marketing

Closed for Christmas – Mobile Marketing

[ad_1] ‘Twas the night before Christmas – or the night before the night before, at least – and all was quiet at Mobile Marketing Towers. After a hectic year, we’re now closed up for the Christmas holidays. We’ll be back on Tuesday…

LMWS Asia
December 24, 2016
Campaign China’s top brand missteps from 2016 | Advertising
Marketing Strategy

Campaign China’s top brand missteps from 2016 | Advertising

[ad_1] See all our 2016 year-in-review features across Asia-Pacific: Brand crises; major appointments and departures; big launches; the best, worst and strangest ads; and more. Racist Qiaobi laundry detergent ad Eyebrows were raised to the ceiling for this laundry detergent ad that…

LMWS Asia
December 21, 2016
Link campaigns: Strategy development and review
Search Engine Optimisation

Link campaigns: Strategy development and review

[ad_1] Link campaigns need strategy. Link building is a difficult, time-consuming process that doesn’t produce results overnight. However, strategic link acquisition is necessary to achieve long-term improvements in organic search. It’s possible to grab “quick win” links here and there…

LMWS Asia
December 20, 2016
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