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Is the DTC brand aesthetic bad for business?

Is the DTC brand aesthetic bad for business?

Editor’s Note: This story is part of a package on direct-to-consumer brands. Find the rest of the stories here. Much has been made of the fact that direct-to-consumer brands, which claim to be challengers in their respective spaces, look visually…

Amazon unveils ‘The Show Must Go On’ holiday ad campaign

Amazon unveils ‘The Show Must Go On’ holiday ad campaign

Dive Brief: Amazon on Sunday unveiled its new 2020 holiday ad, which features 17-year-old French ballet dancer Taïs Vinolo. In the ad, Vinolo’s character confronts multiple obstacles to perform for her loved ones and community, according to a press release…

“All Sales Problems Are Pipeline Problems….”

“All Sales Problems Are Pipeline Problems….”

“All sales problems are pipeline problems, and all pipeline problems are prospecting problems…….” I was having a conversation with a really smart person. He went on to say, “Ultimately, we can track most issues to how we opened the engagement…”My…

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