Dive Brief: J.M. Smucker cut marketing spending 5.8% to $119.5 million in the last quarter ended April 30 from a year earlier as coronavirus-related shutdowns interfered with the packaged food company’s plans. Revenue rose 10% to $2.09 billion as grocery…
June 5, 2020 5 min read As Americans continue to reckon with the tragic deaths of George Floyd, Breonna Taylor and Ahmaud Arbery and confront the country’s longstanding racial inequality, many turn to reading as a first step toward understanding…
DuckDuckGo has reportedly been in talks with the U.S. Justice Department regarding an investigation into Google’s alleged anti-competitive practices.In a report from Bloomberg, DuckDuckGo CEO Gabriel Weinberg reveals U.S. authorities are looking for ways to limit Google’s dominance in the…
Dive Brief: Ice cream maker Ben & Jerry’s has joined the growing list of brands taking a stand against police brutality and racial injustices in response to the killing of George Floyd and subsequent protests, calling to dismantle white supremacy…
How to choose the right agile marketing framework Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time…
YouTube is assisting creators with a new feature to boost merchandise sales, and a new report for measuring revenue.Now, when people buy a creator’s merchandise during a live stream, the sale will be highlighted in the chat.YouTube channels can access…
Dive Brief: Chief marketing officers need to adjust to having less support from U.S. advertising agencies as they shed ane expected 52,000 jobs in the next two years. The cuts will “devastate” the agency talent base and spur a migration…
What is Amazon Attribution?Amazon Attribution allows advertisers to measure the impact of non-Amazon search, social, display, email, and video media channels that drive searchers to buy your products on Amazon. Examples include third party search ads that lead directly to…
This is a sponsored post written by Octoboard. The opinions expressed in this article are the sponsor’s own.If you are an SEO, PPC, or marketing professional, you are operating in a super competitive space.The competition is fierce. Companies use every opportunity to…
Consumer packaged goods (CPG) giants have been developing direct-to-consumer (DTC) capabilities because of the high-growth potential and the way that first-party data allows for deeper consumer relationships. But major marketers have made this move in different ways: Unilever has completed…
June 1, 2020 7 min read As protests roiled the country in response to the death of George Floyd, many Americans spent the weekend in a state of deep sadness and self-reflection. In the midst of a pandemic that has…
When people use Google Search to look for information about anxiety, they will now see a clinically-validated questionnaire for self-assessment.According to new data released last week from the Census Bureau, a third of Americans are now showing signs of clinical…
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