Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. While many marketers clamor to incorporate purposeful messaging into their campaigns, those that take…
The news cycle has been dominated by discussion and speculation about the coronavirus or COVID-19. That’s also true in the tech press, as major industry events cancel and companies such as Apple, Facebook and Uber say revenues will likely take…
As Google prepares to move all sites over to mobile-first indexing, the company confirms 70% of sites have already made the shift.The remaining 30% will be moved to mobile-fist indexing by September at the latest, as Google says that’s when…
Dive Brief: SK-II, a skincare brand owned by Procter & Gamble, announced its first branded animated series. “VS” — an SK-II STUDIO Animated Series depicts six Olympic athletes overcoming different forms of adversity, but reimagined in epic fantasy and sci-fi…
One of the activities I love to do is to bring clarity to commonly used language we use in our every day work as managers, leaders, and HR professionals…and that also address critical needs for successful business success.One set of…
ADVERTISEMENTYouTube is upgrading its analytics capabilities, allowing creators to compare multiple metrics side-by-side for the first time.This update specifically pertains to data in the ‘deep dive’ section of the YouTube analytics dashboard. The ‘deep dive’ section appears after clicking on…
Dive Brief: The New York Times cut its revenue forecast for Q1 and said it now expects digital advertising revenue to slide 10% for the period amid fears around the coronavirus spreading, according to a regulatory filing reported in The…
The Shop Safe Act aims to make e-commerce companies such as Amazon and eBay liable for any counterfeit products sold on through their online marketplaces. March 3, 2020 2 min read This story originally appeared on PC Mag E-commerce companies…
If you keep updated on the latest in SEO, you may be aware of Google’s mobile-first initiatives.Dubbed “mobilegeddon” when it first became known in 2015, transitioning client sites to full mobile experiences has become a priority for SEOs everywhere.Optimizing for…
Dive Brief: New Balance launched a campaign titled “We Got Now” that is timed around a new multiyear agreement with the NBA and comes as a part of the brand’s larger “Fearlessly Independent” platform, according to details shared with Marketing…
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning…
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