Google’s John Mueller recommends following the company’s official structured data requirements to ensure content is eligible to be displayed as a rich result.This topic was discussed in the latest instalment of the #AskGoogleWebmasters video series in which the following question…
Over the past few years, Google has made a serious push for automation with Smart Shopping campaigns, automated bid strategies, and more. On the surface, these fix-it-and-forget-it solutions seem perfect for advertisers who don’t have a lot of time to…
Dive Brief: S4 Capital, Martin Sorrell’s holding company, has acquired Firewood, the largest independent digital marketing agency in Silicon Valley, according to news shared with Marketing Dive. S4 paid $150 million for the shop, per reports. S4 will merge Firewood…
Google appears to be testing the complete removal of URLs from search results, displaying only the website name instead.This was spotted by a Reddit user who shared the following screenshot in a thread:For comparison, here’s how part of that search…
The paid search community was recently caught up in a flurry of tweets on the topic of a certain “dirty trick.”The CEO of Basecamp, Jason Fried, complained that Google Ads allows competitors to bid on a company’s branded keywords (including…
There are many emotional and powerful stories hidden in gobs of data just waiting to be found.When these stories get told, they have the power to change careers, businesses, and whole groups of people.Take Whirlpool, for example. They discovered a…
Plus, a new chocolate-making robot will make sweets right on your kitchen counter. October 4, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. Instagram’s new branded creators account is meant to encourage wannabe influencers and content makers to keep…
Amazon and Disney are reportedly mired in a dispute that signals the connected TV (CTV) landscape could grow more contentious as the market continues to fragment and more players vie for a piece of an ad spending pie that [the…
Anyone who has been involved with or responsible for replacing a marketing technology application knows how difficult the process is. The endless evaluations and product demos, organizational resistance and potential for unintended consequences can be challenging. Given that, we wondered: What…
“People hate advertising. They f—-ing hate it … and it’s all advertisers’ fault.” Those comments, made by Boudica Chief Creative Officer and former Hearst content chief Joanna Coles during a panel about the future of creativity at Advertising Week, helped…
Ask a seasoned SEO how to get good at the trade and many will give you similar advice.You may be directed towards conferences or industry news sites. These are excellent ways of building your knowledge of theory.Learning theory alone is…
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