Comic Dive: Brands Open the Football Playbook
[unable to retrieve full-text content]As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans. Source link
Quality Raters Guidelines Update – This is What Changed via @martinibuster
Google has published New Quality Raters Guidelines. It contains significant changes to the Your Money or Your Life section as well as new areas of focus. The following tracks the changes and how they may influence SEO trends.Quality Raters Guidelines…
The High-Stakes Game of Telephone That’s Diluting Your Brand Story
Making sure a brand story is clearly defined for every employee in an organization, from marketing to those on the front lines, is no game. At least, it shouldn’t be.But according to a joint study my company conducted with FocusVision,…
Looking to become the video-based social network of the gaming world, Medal.tv raises $9 million
[ad_1] When [ad_1] first launched on the scene, the company was an upstart trying to be the social network for the gaming generation. [embedded content], the clipping and messaging service for gamers has amassed 5 million total users with hundreds…
Hilton doubles down on successful celebrity campaign
Dive Brief: Hilton unveiled a new installment of its “Expect Better, Expect Hilton” campaign featuring actress Anna Kendrick, according to a press release shared with Marketing Dive. The new incarnation of the campaign, developed with ad agency TBWA/Chiat Day, offers TV commercials, radio…
Google on Algorithm Update Recovery – 4 Takeaways via @martinibuster
Google’s John Mueller answered how long it takes to recover from the June 2019 broad core algorithm update. He offered four takeaways related to how to recover from a broad core algorithm update.Key Insights on Google Core Algorithm UpdatesPages that…
Land Your Dream Gig With These Expert Tips
Wow them at your next interview with these tips from an MBA professor. September 5, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them,…
Walmart, Target could lose holiday customers to Amazon
Dive Brief: More than three-quarters of consumers plan to buy goods from Walmart and/or Amazon this holiday season, a Coresight Research report surveying 1,784 respondents found. Eighty-eight percent of Amazon Prime members plan to buy on Amazon, compared to about 65.4%…
Meet SEMrush’s Solution for Industry Benchmarking: Market Explorer via @semrush
Market Traffic can show how your entire industry is affected by an algorithm update or by seasonal trends.If you know the seasonal trends in the industry, you can prepare your marketing activities to smooth out the decline or whip up…
Learn how to turn customer reviews into customer insights with sentiment analysis
Customer ratings and reviews have become a critical brand marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations, and 95% say that online reviews influence their buying decisions.But how do you turn customer…
Bombay Sapphire sparks creativity with crowdsourced art installation
Dive Brief: Bacardi-owned gin brand Bombay Sapphire opened a public art installation at an outdoor mall in Los Angeles that aims to crowdsource people’s creativity. The #FindYourCanvas installation consists of a blank canvas that gets painted in real time by…
5 Microsoft Advertising Features You Might Not Know About via @timothyjjensen
With Google’s dominance of the search market, PPC advertisers can easily forget to focus on Microsoft Advertising.Too often, campaigns are simply copied over from Google Ads with no further thought going into unique configuration for Microsoft Advertising.The search marketers who…