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La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh

La-Z-Boy rolls out AI-powered ‘decliner’ as part of brand refresh

Dive Brief: La-Z-Boy launched a new marketing platform, “Long Live The Lazy,” to reclaim the term “lazy,” according to a press release. A national ad campaign will begin airing this week across broadcast, digital, streaming, social media and mobile gaming.  Additionally,…

Temasek To Invest INR 1,200 Crore In M&M’s EV Business

Temasek To Invest INR 1,200 Crore In M&M’s EV Business

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Singapore’s auto company Temasek, on Thursday, has announced its plans to invest INR 1,200 crore in Mahindra Electric Automobile Limited, Mahindra &…

The Importance of a Sitemap

The Importance of a Sitemap

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap,…

Pepsi vies to unseat Coke as preferred cola pairing with rum

Pepsi vies to unseat Coke as preferred cola pairing with rum

Dive Brief: Pepsi is vying to be recognized as the preferred cola pairing with rum as part of its #BetterwithPepsi brand platform, according to a news release.    The PepsiCo marketer conducted internal research that found 56% of surveyed adult consumers…

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