Dive Brief: Google unveiled new artificial intelligence (AI) software tools today aimed at increasing demand and maximizing video campaigns, according to a company blog. Demand Gen is intended to more easily disseminate marketers’ best performing visual assets in ad campaigns across…
Google’s newly discovered Easter egg, a Katamari minigame, offers a fun distraction and pays tribute to the popular series. Google has introduced a new Katamari minigame as an Easter egg in search results. The minigame is a nod to the…
Dive Brief: TikTok will start appearing on more gas station screens through a new partnership with GSTV, a video network provider for fuel retailers, according to news shared with Marketing Dive. As part of the deal, GSTV’s creative studio, Ignite,…
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Prime Minister Narendra Modi is all set for his visit to the States on June 21. This visit allegedly includes addressing an…
Dive Brief: McDonald’s on June 12 will launch a campaign focused on brand character Grimace’s birthday, according to a press release and additional details shared with Marketing Dive. The effort is centered around a Grimace Birthday Meal that includes a limited-edition…
A localized marketing approach can unlock significant growth potential for your business – but it can also be highly competitive.So, what will it take to raise the bar and outperform your competition? How can you avoid missed revenue opportunities and…
We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology for innovative marketing. We quickly delved into the potential of ChatGPT, the most…
Despite Twitter’s repeated claims that hate speech and abuse, and thus negative brand exposure risk, has reduced since Elon Musk took over at the app, the signs coming out of Twitter HQ continue to suggest the opposite. This week, Twitter…
Culture has become a popular buzzword in marketing as brands juggle mandates around complex topics like sustainability and diversity and inclusion while also trying to grow their business. This year has put front and center the pitfalls that arise when…
The highly anticipated PlayStation Showcase 2023 has left gamers worldwide buzzing with excitement. Held on May 25, this year’s showcase delivered an array of thrilling announcements, exclusive game reveals, and updates on highly anticipated titles. With the gaming industry continuously…
Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts.To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements…
Dive Brief: On Wednesday, Nike made a slew of executive changes, including naming a new president for Jordan Brand and a new head of North America, as well as expanding responsibilities for several of its core leadership team. Michael Spillane,…