Dive Brief: Pepsi is vying to be recognized as the preferred cola pairing with rum as part of its #BetterwithPepsi brand platform, according to a news release. The PepsiCo marketer conducted internal research that found 56% of surveyed adult consumers…
The big tech companies’ earnings reports this week showed mixed results in digital ad revenues. Meta had double-digit growth in the second quarter of 2023, while Microsoft and Alphabet were both close to flat. The winner. Meta’s ad revenue increased…
Dive Brief: Agency network Stagwell has acquired marketing and design studio Tinsel Experiential Design, according to a release from the companies. Tinsel will maintain its distinct brand within the holding company, and its trio of founders will remain in place,…
Today’s Ask An SEO question comes from Sommer, who asks:What might be factors contributing to high on-page SEO scores but low domain authority? Today, we will dive into a topic that many website owners find puzzling: the relationship between on-page…
Broadly speaking, a customer effort score measures how easy or difficult it is for a customer to resolve a given issue with a company’s customer service team. Have you ever waited your turn to speak to a customer service representative,…
Dive Brief: TikTok and FIFA have partnered to share tailored content timed to the Women’s World Cup, which begins today, according to a TikTok announcement. To help generate content, TikTok and FIFA plan to collaborate with a slew of creators…
Dive Brief: Shortly after postponing its IPO, Claire’s announced a piercing brand refresh promising an updated experience and a “bold and inspiring attitude.” “Pierced by Claire’s” focuses on a visual identity that includes a new logo, a conversational voice and…
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. ReDesyn, a fan monetization platform that empowers content creators to become creator-preneurs by selling brands, merchandise and services through their own e-commerce…
Wondering why you don’t seem to be ranking highly for keywords that you’re definitely targeting?Want to know what content cannibalization could be costing you and how you can combat it effectively? On June 28, I moderated a webinar with search…
Dive Brief: Albertsons Media Collective, the grocer’s retail media arm, announced this week the launch of a pilot program in which it’s replacing its traditional digital circular ads with interactive digital circular ads across Facebook and Instagram. The dynamic and shoppable…
The European Union has approved a plan allowing companies to keep storing data about Europeans on servers in the U.S. The agreement, known as the E.U.-U.S. Data Privacy Framework, means there won’t be a costly disruption to data flowing between…
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Don Draper’s finest pitch came at the end of the first season of “Mad Men,” when…