Broadly speaking, a customer effort score measures how easy or difficult it is for a customer to resolve a given issue with a company’s customer service team. Have you ever waited your turn to speak to a customer service representative,…
Dive Brief: TikTok and FIFA have partnered to share tailored content timed to the Women’s World Cup, which begins today, according to a TikTok announcement. To help generate content, TikTok and FIFA plan to collaborate with a slew of creators…
Dive Brief: Shortly after postponing its IPO, Claire’s announced a piercing brand refresh promising an updated experience and a “bold and inspiring attitude.” “Pierced by Claire’s” focuses on a visual identity that includes a new logo, a conversational voice and…
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. ReDesyn, a fan monetization platform that empowers content creators to become creator-preneurs by selling brands, merchandise and services through their own e-commerce…
Wondering why you don’t seem to be ranking highly for keywords that you’re definitely targeting?Want to know what content cannibalization could be costing you and how you can combat it effectively? On June 28, I moderated a webinar with search…
Dive Brief: Albertsons Media Collective, the grocer’s retail media arm, announced this week the launch of a pilot program in which it’s replacing its traditional digital circular ads with interactive digital circular ads across Facebook and Instagram. The dynamic and shoppable…
The European Union has approved a plan allowing companies to keep storing data about Europeans on servers in the U.S. The agreement, known as the E.U.-U.S. Data Privacy Framework, means there won’t be a costly disruption to data flowing between…
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Don Draper’s finest pitch came at the end of the first season of “Mad Men,” when…
Threads, an Instagram app for text-based messaging, launched this week and has seen a meteoric rise in number of signups within the first 48 hours.How Many Users Are On The Threads App? According to the number badges appearing on Instagram…
Dive Brief: Sean Tresvant will replace Mark King, who is retiring, as Taco Bell CEO on Jan. 1, 2024, according to a press release issued by Yum Brands on Thursday. Tresvant joined Taco Bell as global chief brand officer in 2022,…
Data breaches can happen to anyone, anywhere at any time. But where do data breaches tend to occur the most? At Next DLP, we’ve done the research and created a visualized breakdown of the world’s largest data breaches by country…
Dive Brief: Snoop Dogg is at the center of new summer marketing efforts from Corona and Jack in the Box, the latest in a long list of brand work for the rapper. Corona USA is opening the Corona Will Call…
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