Sponsorship analytics platform Relo Metrics (formerly GumGum Sports) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics uses visual AI models to detect logos at live sports…
Dive Brief: The appointment of Linda Yaccarino as CEO of X, formerly known as Twitter, has not appeared to bring U.S. advertisers back into the fold in a meaningful capacity, according to an analysis that MediaRadar shared with Marketing Dive. …
Dive Brief: La-Z-Boy launched a new marketing platform, “Long Live The Lazy,” to reclaim the term “lazy,” according to a press release. A national ad campaign will begin airing this week across broadcast, digital, streaming, social media and mobile gaming. Additionally,…
The only person you’re making rich by working a 9 to 5 job is somebody else. The path to financial freedom is truly only available to those who break away from the hustle and bustle and into the world of…
NVIDIA hopes to open new doors for developing generative artificial intelligence (AI) models with AI Workbench.The enterprise toolkit is intended to make AI development more streamlined, efficient, and accessible. Its reported capabilities range from scaling models across any infrastructure, including…
Dive Brief: Amazon saw advertising sales up 22% year-over-year in the second quarter to $10.7 billion, a rate of growth that outstripped digital rivals, according to an earnings statement. The double-digit gains were partially attributed to the implementation of new,…
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Singapore’s auto company Temasek, on Thursday, has announced its plans to invest INR 1,200 crore in Mahindra Electric Automobile Limited, Mahindra &…
The longtime marketing chief of CVS Health’s benefits management unit, CVS Caremark, will depart at the end of this month. In a LinkedIn post, Tammy Lewis said she was stepping away from the role she has held for nine years…
WordPress.com announced that they are paying the domain transfer fees for Google Domain customers, and is committed to keeping domain registration prices low.WordPress.com is matching Google’s pricing on over 400 top-level domains that are offered by WordPress.com. Existing WordPress.com customers…
A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap,…
Dive Brief: Pepsi is vying to be recognized as the preferred cola pairing with rum as part of its #BetterwithPepsi brand platform, according to a news release. The PepsiCo marketer conducted internal research that found 56% of surveyed adult consumers…
The big tech companies’ earnings reports this week showed mixed results in digital ad revenues. Meta had double-digit growth in the second quarter of 2023, while Microsoft and Alphabet were both close to flat. The winner. Meta’s ad revenue increased…