Digital Marketing Blog | LMWS.asia - Malaysia | Indonesia

HubSpot’s GM for Japan resigns | News

[ad_1] HubSpot’s general manager for Japan, Yuri Akahira, is understood to have resigned after six months in the role. Akahira joined HubSpot upon launch in Japan from Meltwater, where she was Japan managing director, in June 2016. The reason for…

LMWS Asia

January 11, 2017

Mobile Marketing

Fitbit Acquires Smartwatch Startup Vector Watch

[ad_1] Fitbit has acquired Romanian smartwatch startup Vector Watch for an undisclosed amount, as it continues to bring in talent and technology from smartwatch startups. The acquisition will see the Vector team and its software platform joining the San Francisco-based…

LMWS Asia

January 10, 2017

Search Engine Optimisation

Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats

[ad_1] Valentine’s Day is fast approaching, and Bing has released insights based on last year’s shopping behavior and advertising performance in the US to help inform marketers’ plans for this year. Just over half of US adults say they celebrate…

LMWS Asia

January 9, 2017

Mobile Marketing

Samsung Finally Brings iOS App for Gear Smartwatches

[ad_1] Samsung has finally introduced the iOS version of its Gear S app – to bring iPhone and iPad compatibility to its Gear S3, Gear S2 and Gear Fit2 smartwatches. The app is available now, on compatible iOS devices, in…

LMWS Asia

January 9, 2017

Mobile Marketing

CES: All The Biggest Announcements

[ad_1] It’s been a packed week at CES, the Las Vegas show that traditionally sets the pace for the year to come in tech. We cast our eye over the most important stories, across four of the show’s biggest trends. VRHaving ruled…

LMWS Asia

January 8, 2017

Marketing Strategy

China outlook: Great expectations | Analysis

[ad_1] Editor’s note: We’ll be featuring 2017 Outlook content from the latest issue of Campaign all this week. Subscribers can see it all now in the emagazine. The whirlwind of events that blew over all of us in 2016 will undoubtedly leave everyone…

LMWS Asia

January 8, 2017

Search Engine Optimisation

Attribution models, local authenticity & more

[ad_1] Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing,…

LMWS Asia

January 7, 2017

Mobile Marketing

US Ad Groups File Petition Against FCC’s Information Opt-in Rules

[ad_1] Several major US ad groups have jointly submitted a petition asking the Federal Communications Commission (FCC) to reconsider its ISP (internet service provider) privacy opt-in rules, which took effect this week. The rules prohibit ISPs from using information about…

LMWS Asia

January 7, 2017

Mobile Marketing

‘Planet Earth II’ Team Partners Oculus to Create VR Experiences

[ad_1] Following on from the success of BBC’s Planet Earth II, the production team behind it, BBC Earth, has joined forces with Oculus to launch three VR experiences. The experiences will invite users to step into the lives of different…

LMWS Asia

January 6, 2017

Search Engine Optimisation

Are your paid search ads making the right impression?

[ad_1] Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid…

LMWS Asia

January 5, 2017

Mobile Marketing

Apple Removes New York Times App from its Chinese App Store

[ad_1] Apple has pulled the New York Times app from its App store in China, after allegations that the publication has violated local regulations with its content. The move by Apple on 23 December 2016, as reported by the publication…

LMWS Asia

January 5, 2017

Marketing Strategy

Rocked by scandals, Japan must change | Analysis

[ad_1] Editor’s note: We’ll be featuring 2017 Outlook content from the latest issue of Campaign all this week. Subscribers can see it all now in the emagazine. The dust had barely settled from the revelation that Japan’s largest agency, Dentsu, had been overcharging…

LMWS Asia

January 5, 2017