Dive Brief: Michaels launched a campaign, “Respect the Handmade,” in support of the recent debut of MakerPlace by Michaels, its new online marketplace that features handmade items, classes and how-tos, according to a press release. Central to the effort is…
LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was impacting users globally, including the U.S. and UK, with more than 48,000 reports of issues via Downdetector. Earlier this week,…
Dive Brief: Tequila Don Julio unveiled an immersive brand experience coming to the Apple Vision Pro, parent company Diageo’s first experiment with the mixed-reality headset, according to a press release. The app experience launching this spring invites users to travel…
The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website.But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and…
Gap-owned retailer Athleta is kicking off Women’s History Month with the first installment of a new multiphase campaign designed to serve as an empowerment anthem for women and girls. “Find Your Movement,” which launched today (March 1), is also meant…
Artificial intelligence (AI) is transforming advertising and marketing, aiding both small and large businesses as they look to gain insights into customer behavior and optimize their campaigns. As consumers become more difficult to reach and even more selective with their…
For the first time in our lives, the upcoming presidential election could pit an incumbent against a former president. Regardless if there is a 2024 blockbuster rematch, the reality is that Democrat and Republican campaigns will be less focused on…
This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. This year, new AI features rolled out on PPC platforms, and marketers…
Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless of expertise with data visualization platforms. Pulse will also allow a…
Dive Brief: Jameson Irish Whiskey, a Pernod Ricard brand, launched a marketing push this week to introduce St. Patrick’s Eve, a new holiday taking place on Saturday, March 16, the day before the traditional St. Patrick’s Day holiday on March 17,…
Dive Brief: Ethnic representation among marketers dropped last year, reversing a yearslong trend that saw diversity on an upward trajectory, the latest annual report from the Association of National Advertisers (ANA), the Alliance for Inclusive and Multicultural Marketing (AIMM) and…
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