Dive Brief: Peloton will develop custom content for TikTok as part of a new agreement with the popular social media app, according to a press release. Videos will appear in a #TikTokFitness Powered by Peloton co-branded hub and feature a…
Dive Brief: NBCUniversal will air a commercial-free fourth quarter during an upcoming NFL broadcast, the first ever for the pro football league and a piece of the network’s budding experiments with its Peacock streaming service, per details shared with Marketing…
The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, Cyber Week, are each an undeniably massive revenue driver for American…
Many are aware of the popular Chain of Thoughts (CoT) method of prompting generative AI in order to obtain better and more sophisticated responses. Researchers from Google DeepMind and Princeton University developed an improved prompting strategy called Tree of Thoughts…
As third-party cookies fall out of favor, advertisers have been seeking alternative methods of ad targeting. Such efforts have resulted in the emergence of retail media networks that rely on troves of shopper data, along with other solutions oriented around…
Thinking of taking your small side hustle to the next level by selling on Amazon? Well, you’re on the right track, as thousands of sellers leverage Amazon as a gateway to a global consumer market. Each year, billions of products…
Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like characters wake up from a nightmare, haunted by Geico’s “so easy, a…
Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to use a flat site structure.Gary offers a good reason why a hierarchical site structure is a…
Target is running an ad on the Sphere in Las Vegas, Nevada, to boost its holiday marketing blitz, according to details shared with Marketing Dive. The outdoor placement emulating a snowglobe, live through Dec. 22, depicts an 11-story Target based…
Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones…
“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today.Google’s moving to the next stage of its program to phase out web tracking cookies, with the implementation of a…
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