Dive Brief: TikTok was the most popular web address in the world in 2021, overtaking Google for the first time, according to cloud services company Cloudflare. The social video app ranked seventh in Cloudflare’s 2020 ranking behind Google, Facebook, Microsoft,…
At Bop Design, we are big proponents of inbound marketing for lead generation. A major component of inbound marketing is content marketing and content creation.In this article, we take a look at B2B content marketing practices that work and why…
Header tags are still a strong signal for SEO. Google’s John Mueller said it himself:“[W]hen it comes to text on a page, a heading is a really strong signal telling us this part of the page is about this topic.”Header…
Livestream shopping is set to grow in the U.S. next year as the next stage of interactivity between consumers and brands. As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences that…
At least 132 employees at SpaceX’s Hawthorne, Cali. headquarters in Los Angeles County have tested positive for Covid-19, NPR reports. Currently, the Elon Musk-led rocket factory is the site of the largest recent countywide workplace outbreak monitored by local health…
Dive Brief: General Mills named Doug Martin as chief brand and disruptive growth officer effective Jan. 3, 2022, according to a Dec. 17 announcement. The role, which reports to Chief Strategy and Growth Officer Dana McNabb, is an expansion of…
Keyword prominence is an SEO best practice that involves using a page’s target keyword early in order to send a strong signal to Google about what the page should rank for.It’s a concept comparable to the journalistic standard of never…
2021 is nearly ending, it is time to draw up the strategies with which you will give direction to your startup this 2022. Remember that within your digital marketing strategies, it should always be considered one focused on Content Marketing…
Dive Brief: E.l.f. Cosmetics debuted a video series on TikTok inspired by the holidays and trends that have taken over the platform over the past year, per a press release. Billed as a “movie” native to the app, “Big Mood,…
Every customer carries a phone and a wallet. To get to their wallet, go through their phone.Geofencing enables that. It should be a familiar concept by now. By taking advantage of existing cell phone networks, marketers can designate bounded areas…
Dive Brief: Corporate responsibility and brand values are playing a larger role in media buying, with 81% of surveyed brands and agency partners agreeing those qualities have wielded more influence on decision-making in 2021 versus recent years, according to a…
A serious code execution vulnerability in Log4j has security experts warning of potentially catastrophic consequences for enterprise organizations and web apps.The vulnerability, listed as CVE-2021-44228 in the Apache Log4j Security Vulnerabilities log, enables remote attackers to take control of an…
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