Every customer carries a phone and a wallet. To get to their wallet, go through their phone.Geofencing enables that. It should be a familiar concept by now. By taking advantage of existing cell phone networks, marketers can designate bounded areas…
Dive Brief: Corporate responsibility and brand values are playing a larger role in media buying, with 81% of surveyed brands and agency partners agreeing those qualities have wielded more influence on decision-making in 2021 versus recent years, according to a…
A serious code execution vulnerability in Log4j has security experts warning of potentially catastrophic consequences for enterprise organizations and web apps.The vulnerability, listed as CVE-2021-44228 in the Apache Log4j Security Vulnerabilities log, enables remote attackers to take control of an…
It’s crucial with nowadays with all the competition on the web that every business’ strategy should be focused on ranking as high as possible in the search engines. Basically, what good SEO is about is trying to develop a website…
Dive Brief: KFC for the third holiday season in a row is selling a firelog inspired by its 11 herbs and spices recipe, but this year is tying the gag gift into a larger experiential promotion, according to a news…
Dive Brief: Airbnb is renting out the Chicago-area house from the original “Home Alone” for one night on Dec. 12, according to an announcement. The move follows the release of streaming sequel “Home Sweet Home Alone” on Disney+ last month. A booking…
According to regulatory filings dated on Thursday, Tesla CEO Elon Musk sold 934,091 shares of the car maker’s stock — equating to $1.01 billion. According to Bloomberg, the sales were meant to help Musk offset taxes on the exercise of about 2.1…
![10 Content Marketing Trends To Watch In 2022 [Infographic] via @sejournal, @andybetts1](https://localmobilewebsolutions.com/wp-content/uploads/2021/12/content-marketing-trends-61a9070bae8e8-sej-768x403.png)
Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof.As consumers shifted online en masse and the world as we knew it was disrupted, a great many…
Mr. and Mrs. Garcia purchased their first life insurance policies from their agent more than a decade ago, when their eldest son was born. They soon bundled their home and auto policies for a…
Dive Brief: Deloitte has acquired Ad2Pro Global Creative Solutions Private Limited, also known as Madras Global, to bolster its Deloitte Digital marketing services arm, per an announcement. Madras Global bills itself as a global content studio that combines creative expertise…
Nicolas Huss, Hotelbeds”I have this sensation, intuition or conviction that the market is going to mature much quicker post COVID because the pace of change is very different.”Quote from Nicolas Huss, CEO of Hotebeds, in our In The Big Chair interview…
“In general, the old barriers to OOH advertising are coming down,” said Connor Burden, Co-Founder of OOH marketplace AdQuick. “With the timelessness of OOH advertising, we knew the pandemic wouldn’t last forever and people would be roaming cities again soon.”The…