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Clorox taps Billy Porter for #YasClean song, challenge on TikTok

Clorox taps Billy Porter for #YasClean song, challenge on TikTok

Dive Brief: Clorox Scentiva has tapped actor-activist Billy Porter to craft an original musical track as part of a TikTok hashtag challenge, per details emailed to Marketing Dive. The #YasClean campaign flips the slang phrase “yas queen” with the brand’s…

Razer Is Making the Project Hazel Smart Mask

Razer Is Making the Project Hazel Smart Mask

Unveiled as a prototype during CES in January, Razer decided to turn it into a real product. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! March 26, 2021 2 min read This story originally…

Tostitos spices up celeb-backed effort with Snapchat AR lens

Tostitos spices up celeb-backed effort with Snapchat AR lens

Dive Brief: Tostitos, the brand of tortilla chips marketed by PepsiCo’s Frito-Lay snacks unit, is promoting its new spicy habanero pepper flavor with a multichannel campaign starring comedic actors Kate McKinnon and Dan Levy. The “For the Love of Chips…

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