ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief
ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time.…
The Evolution of Link Building: Web Rings, Spam & Penguin… Oh My via @sejournal, @jeremyknauff
Pre-GoogleEarly Link Building for SEOPaid Link BuildingGuest PostingArticle DirectoriesBlack Hat Link BuildingHell Hath No Fury Like Google ScornedIs Link Building Dead?Enter Digital PRLink building is a constantly and rapidly evolving subspecialty in the SEO world.Since most of us know that…
Orbitz supports inclusive positioning with ‘Travel As You Are’ campaign
Dive Brief: Orbitz is introducing a refreshed travel hub aimed at LGBTQ consumers with the premiere of a short film on its website and streaming video platforms. The Expedia-owned company’s “Travel As You Are” national campaign invites people to travel…
Clorox taps Billy Porter for #YasClean song, challenge on TikTok
Dive Brief: Clorox Scentiva has tapped actor-activist Billy Porter to craft an original musical track as part of a TikTok hashtag challenge, per details emailed to Marketing Dive. The #YasClean campaign flips the slang phrase “yas queen” with the brand’s…
Flow Diagram: 6 Advantages of Using the Tool to Improve Marketing
Effective project management, especially if you have a large team from various departments involved in the project, quickly becomes a nightmare. Marketing, including digital, often involves any number of simultaneous projects going at the same time. Ensuring that each project…
Daily Crunch: Facebook makes it easier to view a non-algorithmic News Feed
A Comparison of Domain Authority Checkers for Link Building via @JulieJoyce
What Are the Major Metrics We Use for Measuring Domain Authority?Comparing Domain Authority CheckersDomain Authority Checkers Are Missing Real-World ContextWhat Other Metrics Can Help Gauge True Domain Authority?Metrics Are Only the Start of Determining AuthorityShould domain authority checkers be a…
Budweiser pitches pop-up stadium experiences for MLB’s Opening Day
Dive Brief: Budweiser plans to offer a pop-up stadium experience for baseball fans in New York and Chicago who can’t attend Major League Baseball’s Opening Day games on April 1. The beer brand will arrange for ballpark vendors to give…
Razer Is Making the Project Hazel Smart Mask
Unveiled as a prototype during CES in January, Razer decided to turn it into a real product. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! March 26, 2021 2 min read This story originally…
Tostitos spices up celeb-backed effort with Snapchat AR lens
Dive Brief: Tostitos, the brand of tortilla chips marketed by PepsiCo’s Frito-Lay snacks unit, is promoting its new spicy habanero pepper flavor with a multichannel campaign starring comedic actors Kate McKinnon and Dan Levy. The “For the Love of Chips…
11 Stellar Content Marketing Examples to Inspire Your Digital Marketing Strategy via @JuliaEMcCoy
Blogs With Impactful Content Marketing StrategiesSocial Media Content That ConvertsVisual Content That Motivates Consumers to BuyEffective Video Content Marketing ExamplesContent Marketing Is a Must for Any Marketing StrategyWhen it comes to driving traffic and boosting conversions, content is key to…