Dive Brief: Budweiser plans to offer a pop-up stadium experience for baseball fans in New York and Chicago who can’t attend Major League Baseball’s Opening Day games on April 1. The beer brand will arrange for ballpark vendors to give…
Unveiled as a prototype during CES in January, Razer decided to turn it into a real product. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! March 26, 2021 2 min read This story originally…
Dive Brief: Tostitos, the brand of tortilla chips marketed by PepsiCo’s Frito-Lay snacks unit, is promoting its new spicy habanero pepper flavor with a multichannel campaign starring comedic actors Kate McKinnon and Dan Levy. The “For the Love of Chips…
Blogs With Impactful Content Marketing StrategiesSocial Media Content That ConvertsVisual Content That Motivates Consumers to BuyEffective Video Content Marketing ExamplesContent Marketing Is a Must for Any Marketing StrategyWhen it comes to driving traffic and boosting conversions, content is key to…
Dive Brief: Acura launched a family-themed multichannel campaign to promote its 2022 MDX crossover SUV among Hispanic women, per details emailed to Marketing Dive. The Honda-owned luxury brand’s “Working Mom” campaign includes 30-second spots in English and Spanish that are…
Reimagining a brand website Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing…
There are three advantages of using public cloud: cloud elasticity, agility, and cost reduction. However – most public cloud users are not (yet!) achieving all three of these. While you may be aware if your costs are out of control,…
Anyone who manages paid media is all too familiar with how fast things change.Ad formats, what’s working, what’s not, new features, and the emerging players keep life as a paid media practitioner interesting!One of the things to cut down the…
Dive Brief: M&M’s runs the best-in-class direct-to-consumer (DTC) website among consumer packaged goods brands, according to an analysis of 29 companies conducted by Forrester and shared with Marketing Dive. The researcher’s Go-To-Market Review evaluated brands based on five criteria: DTC…
Dive Brief: Unilever will cease use of the word “normal” in the advertising and packaging of its beauty and personal care brands, according to an announcement. The company also said it will end digital alterations to the body shape, size,…