Dive Brief: E.l.f. Cosmetics has partnered with Kathleen Belsten, a popular Twitch gaming streamer and social media personality who goes by the name Loserfruit, or Lufu, according to a news release. With the tie-up, the marketer is looking to strengthen…
85% of salespeople have self-limiting beliefs that hurt their sales effectiveness. 85%! Huge!And one of the most common Sales Self-Limiting Beliefs we see in sellers is the belief that Prospects Are Honest. The number actually went up one percentage point…
Dive Brief: Bacardi has enlisted Meek Mill, Leslie Grace and producer Boi-1da to remix “Conga” by Miami Sound Machine as part of its “Conga Feat. You” campaign, according to a press release. The alcoholic beverage brand wants consumers to submit…
This post was sponsored by 97th Floor. The opinions expressed in this article are the sponsor’s own.Too often, there’s a belief in the business world that SEO efforts can’t be measured or related directly to revenue.In reality, SEO efforts can and…
Editor’s Note: This story is part of a package on direct-to-consumer brands. Find the rest of the stories here. Much has been made of the fact that direct-to-consumer brands, which claim to be challengers in their respective spaces, look visually…
November 16, 2020 7 min read Netflix’s miniseries, The Queen’s Gambit, features Kentucky-native chess prodigy Beth Harmon learning the game from the janitor at her orphanage and evolving until she can take on the world’s best. The show has become something…
TikTok, the controversial video-sharing app owned by Chinese tech conglomerate ByteDance, is expected to be officially banned in the U.S. as of today, per an executive order issued by President Donald Trump in August. The White House views the platform…
How the USO became a veteran at hosting virtual events Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission…
Most agency owners have tried using virtual assistants, or VAs, at least once, and many of them have had a bad experience.Maybe that describes you.Maybe you tried but couldn’t find the right people, couldn’t get them to do the work…
Dive Brief: Guitar Center has enlisted noteworthy and rising musicians to appear in 25 artist videos as part of its Make Music campaign, the company announced on Thursday. The series will be featured on the company’s YouTube channel and its…