A member of the search community alleged in a tweet that her client was explicitly told by Google that spending more on pay per click (PPC) advertising would improve their organic search rankings.The accusation was shocking to many in the…
Dive Brief: A variety of brands took to social media Thursday to condemn riots at the U.S. Capitol from supporters of President Donald Trump, breaking a relatively quiet period around Wednesday’s insurrection itself. Ben & Jerry’s offered one of the…
Hiring can be tricky. In the past, the main concern for hiring was how much money an employee would make, making sure your benefits package was stronger than your competitor’s, and giving your prospective employee a clear sense of how…
Dive Brief: Omnichannel shopping, or shopping both online and in-store, grew by 50% last year as the novel coronavirus pandemic took hold, according to data published by Nielsen. The percentage of U.S. consumers surveyed who shopped “heavily or exclusively” online…
December 31, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. In the early days of the pandemic, more than 800 distilleries stopped making their usual whiskey, gin, vodka, and other alcoholic beverages. They instead started making…
Creating PDF marketing materials that reliably turns readers into sales is more important now than ever.One way to supercharge your marketing material is by adding strategically chosen images.Adding the right images to your PDF marketing assets is proven to grow…
Dive Brief: EBay this week is hosting a mobile augmented reality (AR) sweepstakes called “Santa Sneaker Drop” that gives people a chance to win coveted pairs of shoes. The online marketplace partnered with NBA star Anthony Davis to promote the…
Dive Brief: Reddit acquired Dubsmash, a short-form video-sharing social media platform that touts a diverse creator base, per a company blog post. The deal marks Reddit’s first major acquisition, though its financial terms were not disclosed. Dubsmash will continue to…
Dive Brief: Almost half (49%) of podcast fans report that advertising remains the most effective way to reach them, up from 37% of listeners who said the same in 2019, according to the latest “Super Listeners” survey by Ad Results…
Snapchat users can now share tweets from Twitter directly to their Snapchat story. This eliminates the need to take screenshots of tweets in order to share them.Twitter doesn’t offer the most intuitive solutions for sharing interesting tweets on other social…