Dive Brief: EBay this week is hosting a mobile augmented reality (AR) sweepstakes called “Santa Sneaker Drop” that gives people a chance to win coveted pairs of shoes. The online marketplace partnered with NBA star Anthony Davis to promote the…
Dive Brief: Reddit acquired Dubsmash, a short-form video-sharing social media platform that touts a diverse creator base, per a company blog post. The deal marks Reddit’s first major acquisition, though its financial terms were not disclosed. Dubsmash will continue to…
Dive Brief: Almost half (49%) of podcast fans report that advertising remains the most effective way to reach them, up from 37% of listeners who said the same in 2019, according to the latest “Super Listeners” survey by Ad Results…
Snapchat users can now share tweets from Twitter directly to their Snapchat story. This eliminates the need to take screenshots of tweets in order to share them.Twitter doesn’t offer the most intuitive solutions for sharing interesting tweets on other social…
When you get a new to-do item, do you immediately pick up your phone and go straight to your notes, or do you locate a pen and paper to write it down?There’s a constant battle between paper and digital. There…
Dive Brief: Consumers found 31% of 2020’s holiday ads to be soothing, according to Ace Metrix’s evaluation of more than 200 seasonal advertisements aired so far this year. Meanwhile, 26% of people perceived the ads as wholesome, and 24% said…
December 4, 2020 7 min read If you logged onto Twitter this morning, you may have noticed the phrase “Blue MAGA” trending and run for the hills. Or, like us, you indulged your curiosity and clicked through, surprised to find that…
Dive Brief: Pringles is refreshing its packaging for the first time in 20 years, introducing a streamlined look that highlights the ability of its crisps to be stacked and a simpler design for mascot Mr. Pringle, according to a news…
SEO stops being a problem of how little companies can get away with spending and becomes an opportunity where the investment gets a clear ROI. Life is made easier for digital teams, as SEO specialists automate the long-tail of SEO,…
Brief: Anheuser-Busch InBev, which operates Corona outside of the U.S., launched an in-house content arm called Corona Studios that this week released its first production titled “Free Range Humans,” according to a press release. The eight-part digital series will live…
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