ADVERTISEMENTA study of over a million review site transactions and a survey of over 12,000 consumers may show that licensing credentials matter less than ratings and reviews.Thus, it may not be enough to be The Best when customer satisfaction expressed…
Dive Brief: Popeyes Louisiana Kitchen rolled out a campaign to support the people of New Orleans, an area harshly impacted by the coronavirus pandemic, according to a press release shared with Marketing Dive. The fast-food chain created a $28 “NOLA…
“Storytelling” is one of the marketing industry’s biggest buzzwords. Every marketer knows that telling stories is a powerful way to communicate. It’s been true since the dawn of the human race. People have used stories to warn each other of…
Google’s Martin Splitt once again had to remind SEOs and site owners that Googlebot doesn’t scroll through pages.When infinite scrolling is implemented on a web page it can cause issues with how the content is indexed in Google Search.In an…
Dive Brief: Digital video ad spending in the U.S. could drop as much as 5.2% year-over-year in the first half of 2020 as the coronavirus continues to slam marketing budgets, a revised forecast from eMarketer said. The category still has…
The looming recession has sparked a boom in digital business. April 20, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. The recent rise in unemployment in America has been staggering, and there are few companies that…
In 2018, Google started showing this to Chrome users if they clicked on a non-HTTPS website.I’m just going to put that down right here. Quietly. In case there’s an unfriendly snare drum beating in your brain.In 2018, Google told webmasters…
The coronavirus, with its unprecedented impact on travel, retail and day-to-day life, has sped up several key consumer trends, leading more people to stream media and rely on e-commerce than ever before. Even after signs of normalcy return, the lasting…
Everyone wants that elusive 360° view of their prospects and customers — but it’s harder to achieve than you think – Marketing Land Your privacy means the world to us. We share your personal information only when you…
Google Discover (previously known as Google Feed) is a personalized content feed created by Google that proactively serves relevant content to users.While traditional search requires users to input a query, Google Discover anticipates user behavior to surface new and interesting…
Dive Brief: ESPN is deploying a new sponsorship model for its upcoming docuseries “The Last Dance,” which chronicles NBA star Michael Jordan’s legendary championship streak on the Chicago Bulls, per details shared with Marketing Dive. Facebook, Reese’s Peanut Butter Cups…
Social media’s importance in marketing efforts cannot be understated, but many business owners choose to focus on the numbers. While yes, it is important to see results from your social media efforts, the numbers you are focusing on just might…