Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator.This marks the first time bid simulator support has been available for a smart bidding campaign…
Dive Brief: Nielsen Global Connect acquired Precima, a retail strategy analytics startup, from Alliance Data Systems for an undisclosed amount. The deal expands the media and ratings company’s division that focuses on retail and consumer packaged goods (CPG), according to…
As marketers, we value our special skills, or as I often refer to it, our superpowers. I always explain that my superpower is writing because sometimes it’s easier for me to express my thoughts this way rather than talking (although…
DuckDuckGo will soon be offered as an option for default search engine on Android devices across the EU.European regulators are forcing Google to present Android users with the option to choose their own default search engine. The option to choose…
Dive Brief: Bud Light is launching the first full-fledged advertising campaign for Bud Light Seltzer, the new hard seltzer offering hitting shelves on Jan. 13, according to news shared with Marketing Dive. The rollout is timed to the NFL divisional…
The goal of every great sales kickoff event is to get your team fired up, energized, and ready to win.Yet, year after year, most sales kickoffs get dragged down by too many informational, product-based breakouts. And all these product presentations…
ADVERTISEMENTWhen we think of marketing tools, we tend to think of those we use to help us report, crawl, manage, communicate, and otherwise make our daily jobs easier as online marketers.Tools like Screaming Frog or Search Console likely spring to…
Dive Brief: Lululemon on Wednesday named Nike veteran Nikki Neuburger to a newly created chief brand officer role, effective Jan. 20. In addition to “elevating” the Lululemon brand, she will be responsible for marketing, creative, communications and sustainability “to drive…
Yes, we have the power to create profit, but we can also inspire permanent change. January 9, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. In today’s work environment, it’s no longer enough to simply bring…
Google announced today that 500 million people are now using Google Assistant across smartphones, TVs, smart home devices, and other gadgets.That figure represents the number of people using Google Assistant each month, a metric which Google has never previously revealed…
Dive Brief: News Corp agreed to sell programmatic video advertising platform Unruly to Tremor International for a minority interest in the video ad tech company. As part of the deal, Tremor will have the right to sell outstream video for…
Product experience management (PXM) platform Salsify and e-commerce image provider Snap36 have announced a partnership that integrates the companies’ technologies and supports 360-degree — also called “spin” — image integration on Walmart.com. Walmart is one of the first retailers to…
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