Dive Brief: Bacardi has enlisted Meek Mill, Leslie Grace and producer Boi-1da to remix “Conga” by Miami Sound Machine as part of its “Conga Feat. You” campaign, according to a press release. The alcoholic beverage brand wants consumers to submit…
Editor’s Note: This story is part of a package on direct-to-consumer brands. Find the rest of the stories here. Much has been made of the fact that direct-to-consumer brands, which claim to be challengers in their respective spaces, look visually…
TikTok, the controversial video-sharing app owned by Chinese tech conglomerate ByteDance, is expected to be officially banned in the U.S. as of today, per an executive order issued by President Donald Trump in August. The White House views the platform…
Dive Brief: Guitar Center has enlisted noteworthy and rising musicians to appear in 25 artist videos as part of its Make Music campaign, the company announced on Thursday. The series will be featured on the company’s YouTube channel and its…
Dive Brief: Amazon on Sunday unveiled its new 2020 holiday ad, which features 17-year-old French ballet dancer Taïs Vinolo. In the ad, Vinolo’s character confronts multiple obstacles to perform for her loved ones and community, according to a press release…
Your business is likely hurting due to the Covid-19 pandemic. You are probably experiencing reduced sales and a decline in general web activity. If this is the case, worry less, because you can get your business back, thanks to a…
Social media companies Facebook, Twitter and Pinterest posted blowout revenue gains in third-quarter earnings released Thursday, a sign that disruptions related to the coronavirus pandemic have cooled and that marketers again are spending at higher levels. The strength of these…
Truist named Vinoo Vijay its new chief marketing officer last week, a role previously held by Susan Somersille Johnson, who left to take up the CMO position at Prudential Financial last month. Vijay joins the bank after holding previous marketing…
Dive Brief: Bloomingdale’s announced its “Give Happy” holiday campaign, which will include a Virtual Holiday Benefit and other digital elements, according to a press release. The event also promises innovative animation effects for an immersive experience. The virtual benefit, which…
Dive Brief: Advance Auto Parts released a two-minute short film wherein Bruce Willis returns to his famous role as John McClane from the “Die Hard” franchise, according to a press release. The cinematic effort promotes the automotive after parts retailer’s…
Dive Brief: Budweiser debuted a new film and merchandise collection developed in partnership with Grammy-nominated singer and songwriter Halsey, per a press release. The film, called “Make Your Name — Be a King,” follows Halsey’s transformation into a musician and…
Dive Brief: TikTok debuted a new commercial, “Good Vibes,” that centers on a post that has taken the internet by storm and features the Fleetwood Mac song “Dreams.” Part of the platform’s broader “It Starts on TikTok” campaign, the 15-second…
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