Dive Brief: Teens’ brand preferences have changed in recent months, with TikTok now the group’s second favorite social media platform, displacing Instagram to third place, according to Piper Sandler’s latest “Taking Stock of Teens” semi-annual report, which was emailed to…
Dive Brief: Hyundai is promoting its 2021 Elantra with a heavily digital campaign, the company announced. Two new ads will run during national TV broadcasts, including during NBC’s Sunday Night Football, and one will feature the BTS song “Dynamite” while…
Dive Brief: Budweiser has collaborated with Detroit rapper Big Sean on a limited-edition Tall Boy 25-ounce can, according to an announcement emailed to Marketing Dive. Following the release of Big Sean’s fifth studio album, “Detroit 2,” the can features the…
Dive Brief: Pepsi detailed team-specific components of its “Made for Football Watching” campaign for four teams via separate press releases. The company has created new packaging designs, microsites and contests tailored for the Buffalo Bills, Cincinnati Bengals, New England Patriots and Pittsburgh…
Gap closing stores isn’t really news. The apparel retailer has been closing hundreds as it works to build back its brand, grow its e-commerce and get away from the mall. The company just announced yet more will shut down this year…
Dive Brief: More than half (57%) of surveyed multinational marketers have established an in-house creative agency, and the trend could be accelerating under the coronavirus pandemic, according to a new report from the World Federation of Advertisers (WFA) and The…
Dive Brief: Neiman Marcus launched a fall campaign, Neiman’s State of Mind, a digital hub which features curated collections and editorial content, as well as access to industry experts and designers, according to a Thursday press release. The campaign is…
Brief: Walmart has partnered with Microsoft on the technology giant’s bid to acquire the social video-sharing app TikTok, a company representative shared in a statement over email. The news was first confirmed by CNBC. In its statement, Walmart called out…
Brief: Mexican beer brand Tecate today is launching a four-part virtual concert series to showcase different genres of Latin music and to benefit Latino hospitality workers facing financial hardship because of the coronavirus pandemic. The Heineken-owned brand’s first “El Patio…
Brief: Oracle is in talks to buy parts of TikTok, the social video app that faces the possibility of being banned in the U.S. because of national security concerns, according to media reports. The business software giant is working with…
Dive Brief: Bodyarmor Sports Drink has entered a multiyear partnership with the United States Tennis Association (USTA), which named the Bodyarmor Lyte beverage as the official sports drink of the U.S. Open Tennis Championships taking place Aug. 31 to Sept.…
Dive Brief: AnalyticsIQ identified four pandemic personas — on guard cynics, careful optimists, remiss pessimists and lax dreamers — in a new report, “Pandemic Personas,” shared with Marketing Dive that aims to help marketers understand consumer psychology in the current…
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