Branding

Dive Brief: The Aunt Jemima name and image is being discontinued from the pancakes and syrup brand owned by PepsiCo’s Quaker Oats, the company announced Wednesday morning. The products have been sold under that name since 1889. The Aunt Jemima…

Dive Brief: Verizon signed a three-year pact to serve as the official 5G and network services provider of Legends Championship Series (LCS), the North American professional gaming division of Riot Games’ popular “League of Legends” title, according to a news…

Brief: Procter & Gamble’s Bounty brand of paper towels enlisted popular personalities on Amazon’s livestreaming platform Twitch to show gamers how they can quickly clean up spills that interrupt gameplay, per an announcement. The campaign includes a video that dramatizes…

Dive Brief: Procter & Gamble released an ad, “The Choice,” that asks white people to use their position of power in America to actively combat racism, as reported in Adweek. Developed with Grey and Cartwright, a newly formed WPP agency,…

Brief: Marketers are paying a higher price to advertise on video content that publishers create for social media outlets, as demand starts to recover from a slowdown brought on by the coronavirus pandemic, Digiday reported, citing five publishers. Facebook, Snapchat…

Dive Brief: J.M. Smucker cut marketing spending 5.8% to $119.5 million in the last quarter ended April 30 from a year earlier as coronavirus-related shutdowns interfered with the packaged food company’s plans. Revenue rose 10% to $2.09 billion as grocery…

Dive Brief: Ice cream maker Ben & Jerry’s has joined the growing list of brands taking a stand against police brutality and racial injustices in response to the killing of George Floyd and subsequent protests, calling to dismantle white supremacy…

Dive Brief: Chief marketing officers need to adjust to having less support from U.S. advertising agencies as they shed ane expected 52,000 jobs in the next two years. The cuts will “devastate” the agency talent base and spur a migration…

Consumer packaged goods (CPG) giants have been developing direct-to-consumer (DTC) capabilities because of the high-growth potential and the way that first-party data allows for deeper consumer relationships. But major marketers have made this move in different ways: Unilever has completed…

Dive Brief: Comcast is spinning off its Blockgraph platform for TV ad-targeting, splitting ownership with ViacomCBS and Charter Communications, according to a joint press statement. The news was first reported by The Wall Street Journal earlier today. Under the new…

Dive Brief: Representation of LGBTQ people in media, including TV, film and advertising, plays a significant role in growing acceptance among non-LGBTQ consumers, a new study published by media advocacy group GLAAD in partnership with Procter & Gamble finds. Eighty…

Dive Brief: More than half (59%) of employees at advertising and marketing agencies said they were working longer hours as the coronavirus pandemic led many cities and states to issue stay-at-home orders, per a study that professional social network Fishbowl…