The first half of 2019 showed no signs of lightening external marketing pressures, as looming data privacy laws posed existential threats to crucial tactics like online ad targeting and political controversy continued to embroil brands in hot water — or embolden them.…
Brief: TikTok has partnered with four North American agencies as it looks to sharpen a marketing strategy in the U.S., Ad Age reported. TikTok’s aim, beyond increasing brand awareness in a valuable market, is to stand out less as an…
Dive Brief: Walmart’s e-commerce unit is projected to lose $1 billion this year on as much as $22 billion in revenue as the retail giant races to catch up with Amazon online, according to a report released Friday by Recode…
UPDATE: July 2, 2019: This story has been updated to include a statement from Nike. Dive Brief: Nike pulled a special sneaker themed around the July Fourth holiday at the last minute at the behest of Colin Kaepernick, the free agent…
Dive Brief: Procter & Gamble (P&G) released “The Look,” a film that highlights biases that many black American men encounter. The film was produced in collaboration with Saturday Morning, a collective of advertising industry execs aiming to shift perceptions on…
Dive Brief: Target followed close behind Amazon’s Prime Day announcement Tuesday with its own sale on July 15 and 16, overlapping with Amazon’s 48-hour sale event. In a press release, Target highlighted the “no membership required” nature of its deals…
Dive Brief: Keith Weed was named the most influential global CMO of 2019 in an annual ranking put together by Forbes, LinkedIn and the customer experience management solutions provider Sprinklr. The announcement marks Weed’s third consecutive year at the top…
Dive Brief: Havas Group has acquired a majority stake in the Los Angeles-based agency Battery, which specializes in marketing for streaming and gaming clients, according to a press release and announcement made at the Cannes Lions International Festival of Creativity.…
Brief: Chief marketing officers (CMOs) are in a creative rut that is hurting the value of their brands as they offer digital customer experiences that all look and feel the same, Forrester Research said in a report shared with Marketing…
Dive Brief: Amazon overtook Google and Apple to become the world’s most valuable brand, according to the BrandZ top 100 ranking of brands compiled by WPP’s research agency Kantar that was shared with Marketing Dive. The ecommerce giant’s No. 1…
Brief: Mastercard, Uber, Visa and Paypal are among the dozen-plus major companies backing Facebook’s secretive cryptocurrency Libra, which the social media giant is expected to formally announce next week, The Wall Street Journal reported, citing people familiar with the matter.…
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