Brief: Wingstop combined mobile, social media and out-of-home advertising in a campaign that let customers “vidbomb” a commercial for the fast-food restaurant chain, which has 1,273 locations worldwide. Wingstop showcased the videos on a billboard in New York’s Times Square…
Dive Brief: About 1 in 100 ad impressions comes from a malicious or disruptive ad, a problem that’s magnified when internet users download several web pages during a single browsing session, according to findings from a new study by anti-malware…
Dive Brief: The Hershey Company is this summer adding emoji to Hershey’s original milk chocolate bars and their packaging, according to a press announcement. The news marks the first change to the look of Hershey’s signature candy in its 125…
Dive Brief: Viacom, CBS and Fox have made progress in their pursuit of creating targeted, addressable TV advertising solutions, but their experiments remain in the early stages and carry just a small amount of inventory, according to a report in…
Brief Dive Brief: Deloitte Digital, the digital marketing services arm of the consulting firm Deloitte, has acquired the Dutch marketing agency Pervorm, according to The Drum. Deloitte Digital also shared the news on its Netherlands website. Financial terms of the…
Dive Brief: The Edgewell Personal Care Company has entered an agreement to purchase the direct-to-consumer (DTC) razor startup Harry’s for $1.37 billion, according to a news release. The deal was announced around Edgewell’s Q2 2019 earnings report, which saw organic net…
Dive Brief: U.S. digital ad revenues hit $107.5 billion in 2018 for a 22% year-over-year increase, according to the IAB’s [ing]. Up from $88.3 billion in 2017, revenues surpassed $100 billion for the first time as consumers spent 20% more…
Brief Dive Brief: Meredith Corporation — publisher of People, Time, Better Homes & Gardens, Food & Wine and other well-known brands — announced today at the IAB NewFronts in New York City its new lineup of video programming designed to…
Dive Brief: Johnson & Johnson has grown its YouTube spend 250% since 2015, Alison Lewis, global CMO of consumer companies, announced at the Google-owned video platform’s annual Brandcast presentation, which is part of the IAB’s Digital Content NewFronts. On the stage…
Brief First Published on Brief: Facebook unveiled a redesigned mobile app and website at its annual F8 conference for developers, while CEO Mark Zuckerberg said in a keynote presentation that “the future is private” to address concerns about the company’s…
Dive Brief: Marriott will announce a home-sharing service akin to Airbnb as early as next month, according to a report in The Wall Street Journal citing anonymous sources familiar with the matter. The company tested such a program in Europe,…
Brief Dive Brief: Frito-Lay’s Tostitos brand tortilla chips has formed a partnership with Avocados From Mexico for an experiential promotion in New York City, according to a press release shared with Marketing Dive. To celebrate Cinco de Mayo, representatives from…
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