Brief First Published on Dive Brief: During opening week, Major League Baseball reinstated its promotional partnership with Papa John’s. This reversal comes after the league suspended its promotion with the company in June after founder John Schnatter’s racist comments were…
Brief Dive Brief: McDonald’s today (March 29) rolled out “Black & Positively Golden,” its most significant campaign marketed to African-American consumers in 16 years, Ad Age reported. The effort replaces the chain’s 365Black initiative introduced in 2003. It will specifically target…
Apple plans to unveil a new video streaming service in April. Announcements like these offer both pros and cons for advertisers. New video channels further fragment the TV audience, but also enable brands to try new things, such as target…
Brief Dive Brief: Pet products retailer Petco launched “Cleaning House,” a new marketing campaign that highlights the company’s commitment to selling only cat and dog foods that are free of artificial ingredients by May 2019, according to a news release shared with…
Brief Dive Brief: Dunkin’ and athletic footwear brand Saucony, both Boston-based companies, collaborated on the Saucony x Dunkin’ Kinvara 10 limited-edition shoe to celebrate the Boston Marathon on April 15, according to a news release. The new shoe features Dunkin’s colors and…
Dive Brief: MillerCoors brand Miller Lite is launching a series of “competitive” ads with chief rival Anheuser-Busch InBev and its Bud Light beer around March Madness, [W] announced. The new campaign, which runs across TV, digital and social media, marks one…
Brief Dive Brief: U.S. marketers are willing to spend up to $32,000 to work with a microinfluencer, or someone with less than 30,000 social media followers, on a campaign versus $39,000 to work with a celebrity influencer with more than…
Dive Brief: Burger King today (March 15) rolled out a BK Café Coffee subscription tied to its mobile app, according to a news release. The service lets users of the BK App pay a $5 monthly fee — or, as…
Brief Dive Brief: Facebook is under criminal investigation by federal prosecutors for its data-sharing practices, The New York Times reported. The records of two prominent smartphone and device makers have been subpoenaed by a grand jury in New York as part…
Brief Dive Brief: Hanes is celebrating the 30th anniversary of its iconic campaign with former NBA star Michael Jordan by including 30th Anniversary Michael Jordan trading cards in bonus packs of men’s underwear, according to a news release. The Upper…
Dive Brief: Netflix CMO Kelly Bennett will step down after seven years in the position, the company announced in a news release. Since Bennett joined Netflix in 2012, the company grew from 25.7 million paid subscribers in Q3 of that…
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