Branding

Dive Brief: Snoop Dogg is at the center of new summer marketing efforts from Corona and Jack in the Box, the latest in a long list of brand work for the rapper.   Corona USA is opening the Corona Will Call…

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat. Why is that? Is it because of the audience, the performance, the product? What makes Snapchat unique and different from other…

Dive Brief: Nike built on a multi-year partnership with Epic Games to create “Airphoria,” an online gaming experience within Fortnite, the brand announced on Tuesday.  Fortnite players can purchase outfits worn by Airphoria characters in the Fortnite Item Shop. Nike…

Dive Brief: Smirnoff is enacting the biggest change to its brand platform in more than a decade with a new global campaign focused on inclusivity, according to a press release.    “We Do We” responds to what the Diageo-owned vodka marketer…

Dive Brief: Google unveiled new artificial intelligence (AI) software tools today aimed at increasing demand and maximizing video campaigns, according to a company blog.  Demand Gen is intended to more easily disseminate marketers’ best performing visual assets in ad campaigns across…

Dive Brief: TikTok will start appearing on more gas station screens through a new partnership with GSTV, a video network provider for fuel retailers, according to news shared with Marketing Dive.  As part of the deal, GSTV’s creative studio, Ignite,…

Dive Brief: McDonald’s on June 12 will launch a campaign focused on brand character Grimace’s birthday, according to a press release and additional details shared with Marketing Dive. The effort is centered around a Grimace Birthday Meal that includes a limited-edition…

Despite Twitter’s repeated claims that hate speech and abuse, and thus negative brand exposure risk, has reduced since Elon Musk took over at the app, the signs coming out of Twitter HQ continue to suggest the opposite. This week, Twitter…

Culture has become a popular buzzword in marketing as brands juggle mandates around complex topics like sustainability and diversity and inclusion while also trying to grow their business. This year has put front and center the pitfalls that arise when…

Dive Brief: On Wednesday, Nike made a slew of executive changes, including naming a new president for Jordan Brand and a new head of North America, as well as expanding responsibilities for several of its core leadership team. Michael Spillane,…

Mercedes-Benz USA has tapped former Cadillac marketer Melody Lee as CMO, according to a press release shared with Marketing Dive. The executive steps into the role following the retirement of Drew Slaven in February. Slaven served as Mercedes’ marketing chief…

Pepsi today launched “Press Play On Summer,” a new campaign that pairs the beverage brand with global music superstar Bad Bunny. As part of the effort, consumers who purchase select bottles of PepsiCo soft drinks can scan a QR code to…