Branding

UPDATE: May 12, 2023: Elon Musk has named Linda Yaccarino as the new CEO of Twitter, via a tweet. The former NBCUniversal executive will focus primarily on business operations while Musk focuses on product design and new technology. NBCUniversal’s longtime ad…

Dive Brief: The popularity of OpenAI’s ChatGPT has spurred 45% of executive leaders to invest more in generative artificial intelligence (AI), according to Gartner research published in a blog post.     Most respondents (70%) are still in an exploratory mode, but…

Dive Brief: TikTok unveiled a new ad program called Pulse Premiere that lets brands place their creative alongside premium publisher content. The announcement was part of the platform’s NewFronts presentation, which was closed to press.    Inaugural publisher partners include Buzzfeed,…

Dive Brief: Interpublic Group of Companies (IPG) saw net revenue down 2.3% year-over-year in the first quarter to $2.18 billion, according to an earnings statement.  Executives attributed the dip to particular weakness in the tech sector, one of the firm’s…

Dive Brief: Pacsun is doubling down on digital and social media efforts and relying on microinfluencers, store associates and customers — which the brand calls its Pac Community — as part of its summer 2023 campaign, according to a press release from the…

Dive Brief: Kraft Real Mayo conducted an experiment to see if expressing love for mayonnaise can boost appeal on the dating scene, per details shared with Marketing Dive.  For “Swipe Right for Mayo,” the condiment marketer created similar profiles for…

Netflix executives said that the per member economics of its fledgling ad-supported tier are stronger than its standard, ad-free plan in the U.S. on a pre-taped call discussing first-quarter earnings. That’s a potentially promising sign now that the streamer is…

SeaWorld Entertainment has named Marisa Thalberg as chief marketing and communications officer, effective April 24, according to a press release shared with Marketing Dive. The executive’s purview covers brand and marketing strategy, driving visitation across a portfolio of 12 parks…

Dive Brief: Hanes is offering a twist on the Victorian Era with a new campaign set in its founding year of 1901, per a press release. Developed with partner The Martin Agency, “Make Yourself Comfortable” breaks with the period’s stuffy…

Dive Brief: The Walt Disney Company has named its first chief brand officer in Asad Ayaz, according to a news release. The newly created role will report directly to CEO Bob Iger.  As chief brand officer, Ayaz will spearhead marketing…

Dive Brief: With the adoption of generative artificial intelligence (AI) solutions growing, consumers are valuing brands that prioritize transparency, according to a new Consumer Navigator survey shared by Dentsu.   Over two-thirds (70%) of respondents said brands should disclose when AI…

Dive Brief: Tripadvisor partnered with the San Diego Tourism Authority and agency The Shipyard to create an immersive art campaign, “The Sunny Side of Things,” meant to promote travel to San Diego, according to a press release. The effort includes interactive…