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8 Companies Utilizing AI to Tackle Climate Change

8 Companies Utilizing AI to Tackle Climate Change

A look to how the private sector is responding to our environmental crisis. September 27, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. A week ago today, millions of students took to the streets to protest…

Customer Data Platforms vs. Data Management Platforms

Customer Data Platforms vs. Data Management Platforms

Data solutions are the number one type of tech currently being implemented by Enterprise companies. And with data-driven businesses experiencing 30% more growth than their competitors, who could blame Enterprises for jumping at the chance? Not every business is getting…

Marketing in the Age of Uncertainty

Marketing in the Age of Uncertainty

Welcome to the age of uncertainty. Of course, you already feel the effects.Is there no longer anything stable to hang on to?Political stability? Forget about it. The economy? Who knows. Technology? Will probably change tomorrow. How about business models? No…

Performance degradation affecting Salesforce clients

Performance degradation affecting Salesforce clients

The Salesforce Technology team is currently investigating an issue affecting multiple Salesforce client instances.Why we should careAccording to the Salesforce Status site, some customers are unable to read or write files and attachments in their Salesforce environments. Files that were…

25 Best Promotional Giveaway Ideas People Will Love

25 Best Promotional Giveaway Ideas People Will Love

So you’re planning your next big giveaway, or you’re looking for prizes that do the dual job of rewarding your winners and bringing attention to your brand.Promotional giveaways are one of the oldest marketing tricks in the book, and they’re…

How to Calculate Customer Lifetime Value

How to Calculate Customer Lifetime Value

To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers.This is because the digital transformation…

Creating an omnichannel experience for B2C brands

Creating an omnichannel experience for B2C brands

Life isn’t fair for consumer brands. Your customer experience (or “CX”)—from your web, mobile, brick and mortar… across your marketing, sales, support, and store teams… and including your email, SMS, and social communications—it all gets compared to companies with a…

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