Life isn’t fair for consumer brands. Your customer experience (or “CX”)—from your web, mobile, brick and mortar… across your marketing, sales, support, and store teams… and including your email, SMS, and social communications—it all gets compared to companies with a…
Making sure a brand story is clearly defined for every employee in an organization, from marketing to those on the front lines, is no game. At least, it shouldn’t be.But according to a joint study my company conducted with FocusVision,…
Wow them at your next interview with these tips from an MBA professor. September 5, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them,…
Customer ratings and reviews have become a critical brand marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations, and 95% say that online reviews influence their buying decisions.But how do you turn customer…
Remember drip irrigation system you were taught at school wherein water was fed to the plants in small quantities?Drip email marketing is quite similar to this technique.Drip email marketing is commonly confused with email automation. Well, they both refer to…
If the history of alcohol regulation is any guide. August 30, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. One constant in history is the law of unintended consequences. As we’ve learned from hemp’s legalization via the…
Political advertisers on Facebook required to include EIN or FEC numbers.Facebook has updated its ad policies for political advertisers and anyone running electoral or social issue ads. The new policies, which include new disclaimer requirements for political advertisers and updates…
How can you ensure that your business receives a constant flow of new customers or clients? Build a network of people who refer others to your business in exchange for a monetary payment, known as a referral fee.A referral fee…
Potential changes include a new three-lens camera system and the ability to use the iPhone as a charging pad for other products. August 22, 2019 9 min read This story originally appeared on Business Insider Apple typically introduces new iPhones…
When I think of today’s CMOs and the vast amount of consumer data at their fingertips, I envision children waking up on Christmas morning to discover the gift of their dreams — only to find out they can’t play with…
What is a DBA and when should you use it? Using a DBA is not all that mysterious and a whole lot easier than you may think. DBA stands for “Doing Business As” and is also known as a trade…
Copyright holders can no longer seize revenue over short music clips, though. August 16, 2019 3 min read This story originally appeared on Engadget YouTube will no longer allow copyright holders to seize a creator’s revenue over very brief or unintentional music…
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