Mobile Marketing | LMWS.asia - Malaysia | Indonesia

US Ad Groups File Petition Against FCC’s Information Opt-in Rules

[ad_1] Several major US ad groups have jointly submitted a petition asking the Federal Communications Commission (FCC) to reconsider its ISP (internet service provider) privacy opt-in rules, which took effect this week. The rules prohibit ISPs from using information about…

LMWS Asia

January 7, 2017

Mobile Marketing

‘Planet Earth II’ Team Partners Oculus to Create VR Experiences

[ad_1] Following on from the success of BBC’s Planet Earth II, the production team behind it, BBC Earth, has joined forces with Oculus to launch three VR experiences. The experiences will invite users to step into the lives of different…

LMWS Asia

January 6, 2017

Mobile Marketing

Apple Removes New York Times App from its Chinese App Store

[ad_1] Apple has pulled the New York Times app from its App store in China, after allegations that the publication has violated local regulations with its content. The move by Apple on 23 December 2016, as reported by the publication…

LMWS Asia

January 5, 2017

Mobile Marketing

ODG Unveils Two Mixed Reality Smartglasses

[ad_1] AR and VR smartglasses manufacturer ODG (Osterhout Design Group) has unveiled two mixed reality smartglasses at this year’s CES. The devices, called R-8 and R-9, are powered by the Qualcomm Snapdragon 835 processor. The R-8, weighing 4.5oz, is said…

LMWS Asia

January 4, 2017

Mobile Marketing

Adtech Funding in Decline Amidst Facebook and Google Dominance

[ad_1] Funding in adtech startups has dropped 33 per cent in the past year, from $3.2bn (£2.6bn) to an estimated $2.2bn as Facebook and Google assert their dominance over the ad sector. According to a Financial Times (FT) report, from…

LMWS Asia

January 3, 2017

Mobile Marketing

2017: The Industry Predicts

[ad_1] 2016: The Year in 36 Posts As another year draws to a close, we’ve been sifting through the archives to bring you our top three stories from each month in 2016, starting, logically enough, with January…. This article passed…

LMWS Asia

January 2, 2017

Mobile Marketing

2016: The Year in 36 Posts

[ad_1] As another year draws to a close, we’ve been sifting through the archives to bring you our top three stories from each month in 2016, starting, logically enough, with January. Not all of these would qualify, in everyone’s eyes,…

LMWS Asia

December 31, 2016

Mobile Marketing

2017 Predictions: Euclid Analytics – Mobile Marketing

[ad_1] Euclid Analytics CEO Brent Franson provides top three retail trends he expects to see in 2017. In 2016, we saw retailers begin to adapt to a changing retail landscape. Various brick-and-mortar retailers filed for bankruptcy while conversely, online retailers expanded into…

LMWS Asia

December 30, 2016

Mobile Marketing

2017 Predictions: Sizmek – Mobile Marketing

[ad_1] Alex Rahaman, VP of programmatic for StrikeAd at Sizmek, shares his predictions for the next year in mobile advertising Have you ever waited so long for an opportunity that when it arrives, you’re too stunned to seize it? Then…

LMWS Asia

December 29, 2016

Mobile Marketing

2017 Predictions: Juniper Research – Mobile Marketing

[ad_1] Juniper Research‘s Windsor Holden and Lauren Foye share their top three predictions for tech trends in the year ahead. Advent of PSD2 heralds banking disruptionThe implementation of PSD2 (Directive on Payment Services) effectively reduces the barrier of entry to…

LMWS Asia

December 28, 2016

Mobile Marketing

2017 Predictions: Sublime Skinz – Mobile Marketing

[ad_1] Lisa Menaldo, managing director UK at Sublime Skinz, shares her vision for the transformation of mobile advertising in 2016. For advertisers, 2016 has been a challenging year. as the realisation sets in that they need be more innovative than ever…

LMWS Asia

December 27, 2016

Mobile Marketing

2017 Predictions: Shareability – Mobile Marketing

[ad_1] Erick Brownstein, partner and chief strategy officer at Shareability, shares his top predictions for the coming year Today, we reach into our pockets and find devices with hardware and software that have finally achieved ‘full mobile video’. Users are…

LMWS Asia

December 26, 2016