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Facebook’s new off-site activity tool likely to impact marketers

Facebook’s new off-site activity tool likely to impact marketers

Brief: Facebook introduced software that aims to let people better control the information gathered about their online activities outside of the social network’s ecosystem, according to a company blog post. Off-Facebook Activity lets users see information that apps and websites…

DBA 101: Fictitious Name Registration

DBA 101: Fictitious Name Registration

What is a DBA and when should you use it? Using a DBA is not all that mysterious and a whole lot easier than you may think. DBA stands for “Doing Business As” and is also known as a trade…

J.C. Penney sued by Zumba over marketing campaign

J.C. Penney sued by Zumba over marketing campaign

Dive Brief: Zumba Fitness sued J.C. Penney this week in federal district court over claims of [ing]. A J.C. Penney spokesperson told Retail Dive in an email that the company does not comment on pending litigation. Zumba, which developed a…

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