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5 Tips for Creating Awesome E-book Designs

5 Tips for Creating Awesome E-book Designs

One of the common questions marketers ask themselves when starting the e-book creation process is “how can I make this so awesome that people will want to read it, stay engaged, and share it?” That question applies to designers too,…

JPMorgan Chase inks 5-year deal to generate marketing copy via AI

JPMorgan Chase inks 5-year deal to generate marketing copy via AI

Dive Brief: JPMorgan Chase has inked a five-year, enterprise-wide deal with Persado as the financial services giant turns to machines to handle more of its marketing duties, according to details shared with Marketing Dive. The company will leverage Persado’s artificial…

Amazon’s ad sales rise 37% to outpace digital rivals

Amazon’s ad sales rise 37% to outpace digital rivals

Brief: Amazon reported revenue for its “other” category that mostly comes from ad sales rose 37% to $3 billion in Q2, compared with a 34% yearly jump in the prior quarter, per an announcement. The results were a bright spot for the…

Alphabet revenue tops estimates as Google ad sales jump 16%

Alphabet revenue tops estimates as Google ad sales jump 16%

Brief: Google parent company Alphabet reported $32.6 billion in ad revenue in Q2 2019, a 16% year-over-year gain, per an announcement. The results marked a slight reversal in a four-quarter decline that saw its yearly ad growth rate plunge from 24%…

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