Dive Brief: CMOs are struggling with “short-termism,” where they feel mounting pressure to provide results on a short timeline, along with a lack of budgets to deliver on their goals and achieve transformation, according to Dentsu Aegis Network’s annual global CMO…
It’s amazing how a seemingly small change can dramatically improve conversions. On one of my link request outreaches I kept getting solicited for donations, to pay for links, something I didn’t want to do. Then I discovered a small change…
New research indicates these events will drive the global cannabis market. July 22, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Figuring out where the cannabis industry is heading next is no easy task. The industry…
Brief: Procter & Gamble’s Pampers diaper brand has partnered with Verily, the life sciences research division of Google parent Alphabet, on a connected baby monitoring system, the Financial Times reported. The packaged goods company claims Lumi By Pampers is the…
Google confirmed the cause of missing Google My Business reviews, an issue that may not be resolved any time soon.Several weeks ago SEOs began to notice Google My Business reviews were going missing.In some cases it was only one or…
In our 2019 Marketing Technology and Operations Salary Survey, we broke down salary insights across the marketing landscape with the aim of building a benchmark reference for industry professionals.Previously, we looked at marketing compensation through a global lens, examining how salaries…
Dive Brief: AdQuick has launched a service called Performance Based Marketing that adopts the cost-per-engagement (CPE) model popular in digital advertising, according to a press release. The outdoor advertising solutions provider, whose clients include Turo, Mizzen+Main and Squarespace, claims the…
While we spend time arguing about what we think the latest Google algorithm update was focused on, or how many words or links to include on a page, we are neglecting one of the most pressing issues in our industry…
Friends, A crazy thing happened in 1888… Yes, 1888… over 130 years ago.What happened?Sears launched its first catalogue. You could almost order anything from anywhere in the United States by postal mail.You could buy an entire HOUSE from the catalogue!At…
Brief: Wendy’s on July 17 returned to Twitch to play the hit game “Fortnite” with its digital avatar and live-streamed the action to promote the launch of Baconfest, per an announcement. The burger chain’s Twitch channel offered free Baconator sandwiches…
DuckDuckGo was recently profiled in the New York Times, where it was revealed the search engine is now handling around 40 million searches a day.At last count, in January 2019, DuckDuckGo was serving around 34 million searches a day. This…
The cheapest option is now Long Range, which received a price drop, but still ends up costing more than the Standard Range models did by a few thousand dollars. July 16, 2019 2 min read This story originally appeared on…
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