9 buzzworthy campaigns that set brands apart in 2019’s first half
The first half of 2019 showed no signs of lightening external marketing pressures, as looming data privacy laws posed existential threats to crucial tactics like online ad targeting and political controversy continued to embroil brands in hot water — or embolden them.…
Google’s Algorithm Adjusts Itself When a Real World Crisis is Occurring via @MattGSouthern
A Google engineer tells The Guardian changes have been made to the search algorithm in response to real-life crises.Pandu Nayak, a senior search engineer at Google, says Google’s algorithm can now recognize when a bad event is taking place.While the…
What Is Two-Factor or Multi-Factor Authentication?
Traditional password-and-username authentication can leave users vulnerable. In 2010 Christopher Chaney, a celebrity-obsessed cyber-stalker, got hold of a number of celebrity emails. Using data gleaned from social media and Wikipedia, he successfully guessed the passwords to over 50 personal email…
Report: Teen phenomenon TikTok taps 4 agencies to hone US strategy
Brief: TikTok has partnered with four North American agencies as it looks to sharpen a marketing strategy in the U.S., Ad Age reported. TikTok’s aim, beyond increasing brand awareness in a valuable market, is to stand out less as an…
Google is Bringing Search Console Data to Third-Party Content Platforms via @MattGSouthern
Google’s Martin Splitt revealed the company is working on ways of bringing Search Console data to third-party platforms.“There will literally be an API to integrate the data from Search Console,” says Splitt in a recent [webmasters] on the Google Webmasters…
Microdosing Is How You Learn How Much CBD You Should You Be Taking
Tinctures are ideal for administering a precise dose. July 4, 2019 5 min read Brought to you by A to Z CBD If you suffer insomnia, feel anxious, have chronic pain or have been diagnosed with any of a host…
Recode: Walmart faces $1B e-commerce loss, may sell ModCloth
Dive Brief: Walmart’s e-commerce unit is projected to lose $1 billion this year on as much as $22 billion in revenue as the retail giant races to catch up with Amazon online, according to a report released Friday by Recode…
Facebook Reveals Cause of July 3rd Outage, Also Affecting Instagram via @MattGSouthern
ADVERTISEMENTThe cause of the widespread outage affecting image uploads on Instagram and Facebook has been revealed.In a tweet posted this evening from the Facebook Business account, the company writes:“During one of our routine maintenance operations, we triggered an issue that…
Don’t be too quick to dismiss established best practices for email
I’m noticing a trend among some email speakers lately – when they want to promote a new idea, they smack down the best practice that relates to it.This bothers me because many of today’s best practices evolved from a yearning…
WSJ: Nike pulls flag-themed sneaker at Kaepernick’s behest, setting off firestorm
UPDATE: July 2, 2019: This story has been updated to include a statement from Nike. Dive Brief: Nike pulled a special sneaker themed around the July Fourth holiday at the last minute at the behest of Colin Kaepernick, the free agent…
Google Wants to Establish an Official Standard for Using Robots.txt via @MattGSouthern
Google has proposed an official internet standard for the rules included in robots.txt files.Those rules, outlined in the Robots Exclusion Protocol (REP), have been an unofficial standard for the past 25 years.While the REP has been adopted by search engines…