If you have goals such as sales revenue, lifetime value, or profit margins, you should consider using value-based bidding (VBB).Perhaps you’re unsure of how to get started or how to value different conversions – or maybe you tried value-based bidding…
Dive Brief: Amazon is bringing ads to TV shows and movies on Prime Video, according to a company blog post. The streaming service is included as a perk attached to the company’s larger Prime membership program. Commercials will start appearing on…
Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. It’s the key to our digital footprint.…
Chamberlain Coffee is a big deal on social media. But the beverage brand wants wider name recognition with consumers outside of its staple Gen Z fanbase. The brand was co-founded in 2020 by YouTube star Emma Chamberlain, at the time…
As the online world becomes oversaturated with curated and repetitive content, it’s important to actually develop an SEO strategy that increases the likelihood that your site is in a position to unlock search engine visibility and increase your organic rankings…
Dive Brief: American Eagle is building on its back-to-school marketing campaign with an immersive, two-day pop-up event at High Line Park in New York City, per a press release. The event, dubbed OMJeans, will be held Sept. 16-17. Highlights of the…
Let’s embark on a journey of discovery into the realm of blockchain and its importance in safeguarding transactions. We’ll delve into the workings of blockchain, why it’s deemed impenetrable, and how it bolsters secure transactions across different scenarios. Whether you’re…
Brand safety is a hot topic in the marketing industry. In fact, over 80% of marketing professionals believe it’s a major concern, according to recently published findings by the Journal of Advertising Research. However, with new innovations like the metaverse raising…
Find out what next steps website owners should take now the Google Search August 2023 core update is complete. Google has fully rolled out its August 2023 Core Update, affecting search rankings across multiple sectors. In addition to a core…
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Indian Prime Minister, Narendra Modi met the United States President Joe Biden for a bilateral discussion at his residence in Delhi…
Dive Brief: Dove is expanding a campaign that encourages women to feel more confident about their armpits with an activation timed to New York Fashion Week (NYFW), according to a press release. On Sept. 7, the first day of NYFW,…
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. At most QSR chains, drinking a beverage entails filling up a cup with a fountain soda…
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