Step 1. Fully Understand The User’s Search IntentIt’s easy to just take whatever keywords you like from a keyword research tool and put them onto your site. But if you suspect that that strategy is a bad idea, you are…
Dive Brief: Meta has added new lead generation ad tools, artificial intelligence-powered features and customer relationship management (CRM) partnerships across its family of apps, per details shared with Marketing Dive. Facebook and Instagram ads that click to start a WhatsApp…
I started covering climate change — the increasing temperature of the planet as a result of human activities — in the 1990s. At the time the possible impacts seemed a long way off. “We have looked at how these things…
LexisNexis achieved exceptional results from a multi-channel campaign supported by Terminus’ account segmentation, advertising and attribution capabilities. The following story unveils their strategic approach, control group testing methodology and the remarkable outcomes they generated. The challenge: Scenario: Pipeline gap in…
As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift.The answer may be simple: it’s time to stop creating content in silos. Watch…
Dive Brief: Walmart reunited cast members of “Mean Girls” for a Black Friday advertising push that recreates key scenes from the 2004 teen comedy. The retailer is holding “Black Friday Deals” events on Nov. 10 and Nov. 24, with online access…
Nearly 87% of Android apps and 60% of iOS apps request access to device functions unrelated to their performance, new research by NordVPN reveals. Cybersecurity and privacy researchers at NordVPN analyzed the most popular mobile apps globally in 18 categories…
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. This Halloween has seen brands find the spooky side of everything from candy and tacos to…
If only SEO was as simple as having a list of ranking factors that Google applies to its algorithm.If only SEO was as simple as Google having one algorithm. If only every niche and location were ranked in the same…
When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance, but how can you achieve these without compromising user trust or regulatory compliance? Register and…
The J.C. Penney Company on Wednesday (Oct. 25) revealed a glimpse into its holiday marketing playbook, including a deluge of savings opportunities and giveaways, video ads, a social media “Penney Prepper” challenge, paid creator partnerships and more. The retailer, which uses…
Dive Brief: Diving deeper into the metaverse, Macy’s has launched Mstylelab, an immersive digital fashion hub, the retailer announced Wednesday. The retailer built the space using the metaverse technology platform Journee. In the online space, users can create a profile,…