Dive Brief: McDonald’s on June 12 will launch a campaign focused on brand character Grimace’s birthday, according to a press release and additional details shared with Marketing Dive. The effort is centered around a Grimace Birthday Meal that includes a limited-edition…
A localized marketing approach can unlock significant growth potential for your business – but it can also be highly competitive.So, what will it take to raise the bar and outperform your competition? How can you avoid missed revenue opportunities and…
We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology for innovative marketing. We quickly delved into the potential of ChatGPT, the most…
Despite Twitter’s repeated claims that hate speech and abuse, and thus negative brand exposure risk, has reduced since Elon Musk took over at the app, the signs coming out of Twitter HQ continue to suggest the opposite. This week, Twitter…
Culture has become a popular buzzword in marketing as brands juggle mandates around complex topics like sustainability and diversity and inclusion while also trying to grow their business. This year has put front and center the pitfalls that arise when…
The highly anticipated PlayStation Showcase 2023 has left gamers worldwide buzzing with excitement. Held on May 25, this year’s showcase delivered an array of thrilling announcements, exclusive game reveals, and updates on highly anticipated titles. With the gaming industry continuously…
Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts.To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements…
Dive Brief: On Wednesday, Nike made a slew of executive changes, including naming a new president for Jordan Brand and a new head of North America, as well as expanding responsibilities for several of its core leadership team. Michael Spillane,…
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. QED Investors, a fintech venture capital firm, has closed two new funds with combined capital commitments of $925 million. The new capital…
Mercedes-Benz USA has tapped former Cadillac marketer Melody Lee as CMO, according to a press release shared with Marketing Dive. The executive steps into the role following the retirement of Drew Slaven in February. Slaven served as Mercedes’ marketing chief…
Embarking on a journey to switch to a new content management system (CMS) can be a daunting task. From creating fresh content to revamping outdated information and optimizing your pages to perfection, it can be quite challenging. But worry not,…
Pepsi today launched “Press Play On Summer,” a new campaign that pairs the beverage brand with global music superstar Bad Bunny. As part of the effort, consumers who purchase select bottles of PepsiCo soft drinks can scan a QR code to…
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