Dive Brief: Interpublic Group of Companies (IPG) saw net revenue down 2.3% year-over-year in the first quarter to $2.18 billion, according to an earnings statement. Executives attributed the dip to particular weakness in the tech sector, one of the firm’s…
Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this year. The company will also automatically make Google Analytics 4 properties for those on…
Dive Brief: Pacsun is doubling down on digital and social media efforts and relying on microinfluencers, store associates and customers — which the brand calls its Pac Community — as part of its summer 2023 campaign, according to a press release from the…
Google recently made an important announcement about its dangerous products and services policy.This update, set to go into effect in July 2023, aims to regulate the advertising of products that can cause serious harm or loss of life. Let’s look…
Dive Brief: Kraft Real Mayo conducted an experiment to see if expressing love for mayonnaise can boost appeal on the dating scene, per details shared with Marketing Dive. For “Swipe Right for Mayo,” the condiment marketer created similar profiles for…
Bearing with customers can be, at times, like walking through a valley full of thorns. This has been proven to be even more challenging during the Corona-virus period. During these trials, it’s important to know how you can successfully communicate…
Netflix executives said that the per member economics of its fledgling ad-supported tier are stronger than its standard, ad-free plan in the U.S. on a pre-taped call discussing first-quarter earnings. That’s a potentially promising sign now that the streamer is…
Information Overload Be Gone: Expert Insights on Content Selection and Stress-Free News ConsumptionIn today’s world, we are bombarded with information from all sides. As a result, it can be hard to know what is newsworthy and what is not.Matt Southern…
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Popular cinematic animated franchise The Smurfs are all set to launch its new 3D-rendered PFP collection of non-fungible tokens in association with…
SeaWorld Entertainment has named Marisa Thalberg as chief marketing and communications officer, effective April 24, according to a press release shared with Marketing Dive. The executive’s purview covers brand and marketing strategy, driving visitation across a portfolio of 12 parks…
Dive Brief: Hanes is offering a twist on the Victorian Era with a new campaign set in its founding year of 1901, per a press release. Developed with partner The Martin Agency, “Make Yourself Comfortable” breaks with the period’s stuffy…
As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Greg Morales director of marketing technology solutions for Allant Group, a journey orchestration solution provider. (The interview was edited…