Dive Brief: Kraft Real Mayo conducted an experiment to see if expressing love for mayonnaise can boost appeal on the dating scene, per details shared with Marketing Dive. For “Swipe Right for Mayo,” the condiment marketer created similar profiles for…
Bearing with customers can be, at times, like walking through a valley full of thorns. This has been proven to be even more challenging during the Corona-virus period. During these trials, it’s important to know how you can successfully communicate…
Netflix executives said that the per member economics of its fledgling ad-supported tier are stronger than its standard, ad-free plan in the U.S. on a pre-taped call discussing first-quarter earnings. That’s a potentially promising sign now that the streamer is…
Information Overload Be Gone: Expert Insights on Content Selection and Stress-Free News ConsumptionIn today’s world, we are bombarded with information from all sides. As a result, it can be hard to know what is newsworthy and what is not.Matt Southern…
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Popular cinematic animated franchise The Smurfs are all set to launch its new 3D-rendered PFP collection of non-fungible tokens in association with…
SeaWorld Entertainment has named Marisa Thalberg as chief marketing and communications officer, effective April 24, according to a press release shared with Marketing Dive. The executive’s purview covers brand and marketing strategy, driving visitation across a portfolio of 12 parks…
Dive Brief: Hanes is offering a twist on the Victorian Era with a new campaign set in its founding year of 1901, per a press release. Developed with partner The Martin Agency, “Make Yourself Comfortable” breaks with the period’s stuffy…
As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Greg Morales director of marketing technology solutions for Allant Group, a journey orchestration solution provider. (The interview was edited…
Google recently launched a dedicated Experiment Updates page for the Bard AI project, making it simple for users to stay informed about the latest features.This new page allows you to get a first look at and test out Bard’s latest…
Dive Brief: The Walt Disney Company has named its first chief brand officer in Asad Ayaz, according to a news release. The newly created role will report directly to CEO Bob Iger. As chief brand officer, Ayaz will spearhead marketing…
Since the dot-com boom, businesses of all sizes and types have discovered they need public relations (PR) agencies. First, there were in-house public relations professionals, but when the field expanded due to increased need, individual PR specialists evolved into PR…
Dive Brief: With the adoption of generative artificial intelligence (AI) solutions growing, consumers are valuing brands that prioritize transparency, according to a new Consumer Navigator survey shared by Dentsu. Over two-thirds (70%) of respondents said brands should disclose when AI…
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