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Walmart ad sales hit $2.7B as execs eye greater scale

Walmart ad sales hit $2.7B as execs eye greater scale

Dive Brief: Walmart’s U.S. advertising division, Walmart Connect, grew 41% year-over-year in the fourth quarter, according to an earnings statement. The retailer’s global ad operations were up 20% over the period and jumped nearly 30% in 2022, generating $2.7 billion…

Amazon rolls out TikTok-like shopping feature

Amazon rolls out TikTok-like shopping feature

Dive Brief: Taking a bet on social commerce, Amazon announced on Thursday that it is rolling out a new in-app feature called Inspire, a content hub for customers to discover and explore products, according to details shared with Retail Dive. The photo and…

Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop

Dive Brief:  Adidas and Snapchat have joined forces to launch a Bitmoji Fashion Drop allowing app users to dress their Bitmoji avatars in branded virtual merchandise, per details shared with Marketing Dive.  Featured in the limited-time release is an Into…

Colour Psychology and How It Can Impact Your Brand

Colour Psychology and How It Can Impact Your Brand

Here we have a useful infographic that we have designed that features information about colour psychology to help you choose the right colours for your brand. The design starts off with some colour psychology statistics and then goes on to…

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