Designed to facilitate professional connections, LinkedIn Ads can be one of the best platforms in your marketing arsenal – if you know how to use it.Why should you advertise on LinkedIn? The platform boasts 850+ million members, with 40% of…
Dive Brief: Taking a bet on social commerce, Amazon announced on Thursday that it is rolling out a new in-app feature called Inspire, a content hub for customers to discover and explore products, according to details shared with Retail Dive. The photo and…
In the second half of 2019, I made a presentation to Western Governors University’s marketing department. There I discussed a project that involved working with an IT colleague. We were documenting business continuity and disaster recovery (BCDR) plans for the…
Dive Brief: Adidas and Snapchat have joined forces to launch a Bitmoji Fashion Drop allowing app users to dress their Bitmoji avatars in branded virtual merchandise, per details shared with Marketing Dive. Featured in the limited-time release is an Into…
Google defines “breadcrumbs” as navigation that indicates the page’s position in the site hierarchy.When you hear the term “breadcrumbs,” Hansel and Gretel might come to mind. In the old fairy tale, the main characters leave behind a trail of breadcrumbs…
Dive Brief: YouTube published its annual list of the ads that performed best on its platform this year, with tech companies and streamers landing in the top 10 at both the global and U.S. level. The number one ad overall…
Dive Brief: HelloFresh has partnered with Warner Bros. Discovery’s consumer products division on a holiday meal kit inspired by the 2003 film “Elf,” according to a news release. Buddy the Elf Spaghetti boxes are based on a dish the protagonist…
Microsoft makes three predictions for product categories that will increase ad clicks in the new year and advises how to optimize campaigns accordingly.According to a global study run by Opeepl, peoples’ number one most popular New Year’s is to get…
Here we have a useful infographic that we have designed that features information about colour psychology to help you choose the right colours for your brand. The design starts off with some colour psychology statistics and then goes on to…
Dive Brief: Macy’s is returning to the metaverse this Thanksgiving with a virtual version of its annual Thanksgiving Day Parade, according to a press release. This year fans will have the opportunity to vote on a Macy’s Parade Balloon non-fungible…
Dive Brief: State Farm unveiled its first CD as part of a new effort that plays off of the brand’s latest character, an equipment manager named Jeff who plays the saxophone, per details shared with Marketing Dive. “Jazz Bath: The…