Dive Brief: Fragrance marketer Axe launched a new campaign, “The Fine Fragrance G.O.A.T.,” in partnership with award-winning rapper Lil Baby, according to details shared with Marketing Dive. The effort is meant to promote the brand’s premium line of body spray. Key…
You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. A sustainable seating design using 384 egg crates built by Nada Raafat Elkharashi, an alumna of Doha-based Virginia Commonwealth University School of the Arts in Qatar (VCUarts Qatar), was…
Dive Brief: Best Buy and Roku are looking to combine their respective strengths in retail media networks and connected TV (CTV) through a new partnership, per a press release. Ads running on the Roku platform can now be targeted, measured…
A Candid Conversation On The Latest Trends, Industry News, And MoreWhen two long-time search experts and SEO news giants come together, really interesting things happen. From the latest trends and strategies to industry news and best practices, these two have…
Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long we just take them for granted (like “big data”)? Will…
Dive Brief: Amazon is a dominant force among retail media networks, commanding 37% market share in a space that’s estimated to be worth $100 billion, according to an analysis MediaRadar shared with Marketing Dive. The ad intelligence firm found Amazon…
Dive Brief: Yahoo and Toyota have teamed together to create a multi-channel campaign, called “Says So Much,” meant to promote the 2023 Toyota Crown, according to a press release. Key to the effort is an augmented reality (AR) experience that…
LinkedIn highlights a series of recent updates that can help job seekers find suitable opportunities and catch the attention of recruiters.With an all-time high job-seeking activity on LinkedIn, these updates aim to equip professionals with the necessary tools to explore…
Remote work life seems like a match made in heaven, but there are some challenges to working in your comfort space. When working from the office there is usually less room for distraction and depending on your work environment management is…
Dive Brief: Mercedes-Benz is bringing more robust integrations from Google Maps, TikTok and other third-party apps into its vehicle systems, according to announcements made during a strategy update event. Starting later this year, touchscreens in the company’s E-Class sedans will…
Dive Brief: Walmart’s U.S. advertising division, Walmart Connect, grew 41% year-over-year in the fourth quarter, according to an earnings statement. The retailer’s global ad operations were up 20% over the period and jumped nearly 30% in 2022, generating $2.7 billion…
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. On Wednesday, WazirX, the Indian bitcoin and cryptocurrency exchange, shared its decision to make its non-fungible tokens marketplace void through its website…