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IPG looks to streamline brand integrations in entertainment

IPG looks to streamline brand integrations in entertainment

Dive Brief: Interpublic Group subsidiaries Mediabrands and Rogers & Cowan PMK (R&CPMK) on June 30 launched UpstreamPop, per a press release. The tech platform provides end-to-end solutions for clients seeking brand integration opportunities with content creators and media platforms across…

EU lawmakers approve regulations on big tech companies

EU lawmakers approve regulations on big tech companies

Dive Brief: The European Parliament this week voted in favor of two significant laws to regulate technology giants including Apple, Google and Meta that have been deemed to be too dominant in digital media and e-commerce. The legislation sets up…

Identity and the changing measurement landscape

Identity and the changing measurement landscape

Marketing is undergoing a monumental shift as third-party cookies are phased out, and the spicket on mobile data is down to a trickle. For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers…

The 3 Best Google AdSense Optimization Techniques

The 3 Best Google AdSense Optimization Techniques

Google AdSense is a platform that allows publishers to earn money by displaying ads on their websites. There are different types of bids, some more valuable than others- it’s essential to understand what they do to strategically place your ad…

What Impact Will Fintech Have on the Future of Investing?

What Impact Will Fintech Have on the Future of Investing?

Opinions expressed by Entrepreneur contributors are their own. Fintech is a term used for “finance” and “technology”, it is also used to reference any business using technology to automate or enhance financial services. This is a rapidly growing industry, serving…

Why Heineken is ramping up investment in consumer experiences

Why Heineken is ramping up investment in consumer experiences

As the world continues to reopen and the demand for in-person experiences rises, Heineken is making a concerted effort to boost awareness and sales by integrating its product into popular cultural happenings, including sporting events and music festivals, in order…

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