As the world continues to reopen and the demand for in-person experiences rises, Heineken is making a concerted effort to boost awareness and sales by integrating its product into popular cultural happenings, including sporting events and music festivals, in order…
If you’re looking for sustainable growth opportunities and meet the following criteria, you’re in the right place.Your agency has not reached the multi-million dollar mark yet. Your agency is directly responsible for PPC fulfillment. PPC is not your agency’s most…
Experience improvement platform InMoment has announced the acquisition of ReviewTrackers which offers a set of solutions to analyze and amplify customer voices. The new capabilities will help InMoment users to manage solicited feedback, such as direct surveys, as well as…
Dive Brief: Anheuser-Busch InBev will no longer have alcohol advertising exclusivity during the Super Bowl, ending a 33-year monopoly over advertising’s most prized destination viewing event, according to Adweek. AB InBev will still run advertisements during the big game and…
Dive Brief: Bud Light has put its creative account under review after years of working with Wieden + Kennedy. Adweek first reported the news. Wieden + Kennedy, which has handled the business since 2015, declined to participate in the review,…
Last week, at Apple’s annual Apple Worldwide Developers Conference (WWDC), the company gave a sneak peak into what’s in store for its products, including a new iOS system (iOS 16), an M2 chip set to revolutionize the company’s MacBook laptops,…
While attending WordCamp Porto, I had an opportunity to attend Ivan Popov’s presentation on Headless WordPress. It is one of the obscure areas for SEO, and I want to share a few insights with SEJ readers.Headless WordPress brings the opportunity…
Apple this week unveiled its next generation of software for its devices, including changes that will affect the way marketers interact with consumers on mobile. The tech giant previewed the coming updates to the software for devices including the iPhone…
Wix, the website design, creation and management platform, has announced the relaunch of its solution for the hotel sector, Wix Hotels. For this new iteration, it has partnered with HotelRunner, an online sales and management platform for hotels. Wix Hotels…
JPMorgan Chase released its summer reading list last month, an annual tradition for the bank, spanning more than two decades. But this year, the bank took a slightly different approach, choosing to make this year’s collection of books available for…
Brands large and small are looking to Shopify as their resource to unify all of their commerce into a single command dashboard.Merchants can take advantage of the online store customization features to track sales made through different outlets, including the…
Dive Brief: Heineken developed a functional gadget that closes work applications when cracking a beer, part of a new push to address growing work-life imbalance under the pandemic, per a news release. Publicis Worldwide is the lead agency on the…
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