Dive Brief: Marketer spending on third-party audience data increased 8.1% year-on-year to $13.3 billion in 2021, double the rate increase recorded the year prior, according to findings shared in the fifth annual State of Data report from the Interactive Advertising…
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your…
Dive Brief: Amazon’s advertising services generated $9.7 billion in revenue in the fourth quarter, a 32% year-on-year gain, according to an earnings release. This is the first time the company has broken out the specific financials of advertising sales, which…
Screaming Frog didn’t waste any time integrating Google’s new URL inspection API that allows access to current indexing data. The new API allows Screaming Frog to include seven brand new filters that identify website problems in need of attention.In addition…
Sustainable fashion is inherently an unnatural pairing. Seasonal trends urge shoppers to purchase new looks regularly, while eco-friendly living asks them to pare down. A growing number of fashion labels are baking environmental sustainability into their brand ethos — take…
Suppose you’re looking for a viable option to streamline your payroll operations and benefit from up-to-date technology. In that case, ADP is one of the solutions that you will certainly hear about and come to consider. Let’s take a closer…
For the third time, the new year means new plans for Google as it continues to alter its plan to phase out third-party cookies in Chrome. On Jan. 25, the tech giant introduced a new Privacy Sandbox proposal called Topics…
Many of us get to a stage in our careers as SEO professionals where we feel a little bit stagnant.We’ve been optimizing sites for a while and feel pretty confident that we can do it well.. but there’s that nagging…
A SpaceX rocket is predicted to land on the moon — or at least a part of it. Constantinos Hinis | Getty Images Since 2015, a booster from a SpaceX Falcon 9 rocket has been floating around space, and now it’s projected…
With consumers rethinking their priorities, employees rethinking their jobs and marketers rethinking their rosters, it should naturally follow that agencies will be rethinking the ways they do business, and with whom. In the months ahead, this is likely to lead…
Dive Brief: There is little distinction between brands on Twitter, with respondents to a survey using similar words like “playful” and “funny” to describe brands, the social media platform said in a new report. Brands that rely only on humor…
Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic.It’s indisputable that virtual events are as varied in format as their physical world counterparts. In purpose, composition, duration, presentation technology, virtual events are…
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