Dive Brief: Lexus debuted a marketing campaign that puts a hero from the upcoming Marvel movie “Eternals” behind the wheel of a IS 500 performance sedan, per a news release. The Toyota-owned luxury line is the exclusive automotive partner of the…
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Dive Brief: WPP and Snap Inc. announced a global partnership centered on the development of augmented reality (AR) products, specifically ones that link AR with e-commerce, per a blog post by the agency holding group. The news makes WPP the first…
We’ve long heard the importance of creating a mobile-friendly website for enhancing your user’s experience and improving your SEO efforts. Even so, we often think of mobile-friendliness in terms of ensuring your webpages appropriately resize when viewed on a mobile…
HubSpot is one of the most used workflow software that offers a plethora of automated marketing features. These features help you boost your connection with customers and ultimately drive profit for your organization. Whether it is social media management, emails,…
Dive Brief: Behr Paint Company has partnered with Katy Perry for a campaign that lets consumers visualize music through an array of colors, according to a news release. The paint maker worked with Spotify on an interactive tool that tracks…
Dive Brief: Roku will become the first streaming TV app available on the Shopify App Store as it looks to help merchants build, manage and measure their advertising campaigns, according to a press release. Small- and medium-sized businesses (SMBs) on…
Have you tried using GMB Products to promote important product pages on your website?If not, you may be missing out on a valuable opportunity to showcase products and drive customer interactions in Google Search.Google officially calls this feature “Product Editor,”…
Opinions expressed by Entrepreneur contributors are their own. Just in time for Halloween, the Space Force has released photos of the prototype for its new uniforms, which many are pointing out look more like a costume than an official outfit. U.S. Space…
Dive Brief: Wonderful Pistachios has partnered with streamer Brennon “GoldGlove” O’Neill as part of an expansion into the gaming and esports categories that kickstarted earlier this year, according to a news release. The packaged foods brand marketed by The Wonderful…
In the last decade of Real Story Group’s coverage of the Digital Asset Management (DAM) marketplace, we’ve seen a marked transition in the complexity of vendor capabilities and buyer objectives. The DAM universe is now segmented into three distinct categories that…