Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like characters wake up from a nightmare, haunted by Geico’s “so easy, a…
Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to use a flat site structure.Gary offers a good reason why a hierarchical site structure is a…
Target is running an ad on the Sphere in Las Vegas, Nevada, to boost its holiday marketing blitz, according to details shared with Marketing Dive. The outdoor placement emulating a snowglobe, live through Dec. 22, depicts an 11-story Target based…
Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones…
“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today.Google’s moving to the next stage of its program to phase out web tracking cookies, with the implementation of a…
Recent findings by SEO professionals suggest that Google has recalibrated its local search algorithm, placing more emphasis on a business’s listed hours of operation as a key ranking signal.According to Joy Hawkins of Sterling Sky, the trend became noticeable after…
The entire concept of thought leadership may sound rather New Age — or, at the very least, a modern concept developed for the social media age. However, thought leaders are not a construct of our hyper-connected modern world. Thought leaders…
Dive Brief: Global advertising spending is projected to increase 4.6% in 2024 to reach $752.8 billion, a rate of growth above what the industry experienced in 2023, according to the latest Dentsu forecast. However, the agency network cautioned that media…
Dive Brief: Among surveyed advertisers, 44% plan to increase their investment in content creators in 2024, with an average spending increase of 25%, according to an inaugural creator economy report from the Interactive Advertising Bureau (IAB) and research agency TalkShoppe. Advertiser…
This was the year AI went mainstream, so what will next year hold? My guess is that after 12 months of basking in (or being told) all the positives about AI, we’re going to get some real introductions to its…
Google published a video offering three tips for using search console to identify technical issues that might be causing indexing or ranking problems.Three Tips For Troubleshooting Technical Issues Google’s three tips for troubleshooting technical issues are: Check if page is…